David Carpenter
Your website is one of the most important marketing tools available. You work tirelessly to drive traffic to specific landing pages in the hopes that your content and call-to-actions (CTA) are enticing enough to win customers over. However, every...
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It’s time to get serious about your content marketing strategy. You can’t just wing it. It’s not about how much you produce, but more about what you produce. Your digital marketing team has to create content with a purpose. That means knowing your...
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Let’s assume you’re about to enact your first inbound marketing strategy. You rationalize that the best way to start is with digital advertising. A Google AdWords campaign is your preferred method. However, you can drive tons of traffic to your...
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