Results-Driven Digital Marketing Blog

The Secret of Creating Buyer Personas: It's Trickier Than You Think

When marketing your business, it's extremely important to know who your audience is. You can't use the same messaging for every demographic, so understanding who is actually buying your product is essential to a successful marketing strategy.

The...

Digital Marketing with Video: It's Show Time!

2018 is the year of video.

But, wait. That sounds a bit familiar, doesn't it?

Well, that's because pretty much every recent year has been considered the "year of video." Because video is one of the most popular types of content and every business...

Should Your Business Adopt AI This Year?

Artificial intelligence (AI) is no longer strictly a thing of science fiction. There are types of artificial intelligence all over the tech space: chatbots, voice search, digital ad targeting, speech and facial recognition, and more. You may already...