Indeed, search engine presence and visibility are precursors to conversions. However, there’s always the age-old two-part question:
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As we move further into the 21st century, digital marketing continues to evolve at a rapid pace, becoming more diverse, inclusive, and connected to real customer needs. With new technologies and platforms emerging every year, it can be difficult to...
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On August 18, 2022, Google announced its “helpful content update” to weed out low-quality content that focuses on search engine optimization (SEO) tactics instead of providing value to the reader.
This change means that marketers must shift their...
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