David Carpenter
Imagine someone walks up to you and says, “Buy this watch.” That’s it — no explanation, context, or emotion. You’d probably blink a few times and say, “What?”
As human beings, it’s not enough to just be told. We want to feel. We want a reason that...
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Once upon a time, brands made million-dollar deals with A-list celebrities and high-profile public figures wearing their clothes or using their products. Influencer marketing was just that — famous people in front of professional cameras.
...
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When you last launched a high-budget ad campaign, did you notice the analytics lighting up with thousands of clicks and impressions, but your conversions barely moved? If you dig deep, you’ll likely find traffic from suspicious sources and realize...
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