Digital Marketing Strategy Blog

3 Digital Marketing Tactics That Put You in the Driver Seat of the Customer Experience

Posted by Doug Milnor on May 23, 2016 8:31:00 AM

No matter how businesses and their customers change over time, there is one truth that remains constant. The relationship you build with your customers is the foundation on which your business succeeds or fails.

Admittedly, customer satisfaction may have been easier to achieve in times past, when your interactions with customers were face-to-face and immediate. Generally speaking, humans depend largely on visual cues like those provided in body language to determine what someone else is thinking and feeling.

Digital business, however, does not afford you the luxury of deciphering customer satisfaction via body language. Therefore, effective digital marketing involves understanding the customer experience in more inventive ways.

 

What are your customers revealing about their level of satisfaction?

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Topics: Digital Marketing, Converting Leads, customer retention

Sharpen Your Online Marketing Tools: Begin with Your Website

Posted by Doug Milnor on May 19, 2016 9:13:34 AM

It is time to face it. Your website is a big deal. In today's digitally conscious world, your website is the main touchpoint for your existing customers, the magnet that attracts leads, and the tool with which conversions are made. Your website is the face of your brand to the outside world.  

Ask yourself two quick questions...

1) Is your website working as hard for your company as you think it should?
2) Do you think your website is accurately conveying your brand?

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Topics: Website Traffic

Reality Check: Working With a Digital Marketing Agency Can Save You Time and Money

Posted by Doug Milnor on May 16, 2016 8:40:13 AM

Quick question: How much extra time do you have each day? If your automatic answer is "none", you are not alone. Business moves at an incredible pace, and you may find yourself struggling every day to handle just the bare minimum tasks which must be performed to keep your business running smoothly.

In this frenetic environment, effective digital marketing can be quite difficult. By its nature, digital marketing is about capturing the moment, perceiving trending topics and using them to attract your audience. It is about managing campaigns across multiple platforms that are segmented according to audience behaviors and contextual cues. In other words, it is complicated.

 

A realistic appraisal may reveal that it is time to work with a digital marketing expert.


Does that mean that you should hesitate to use digital marketing methods? Absolutely not. What it does mean, however, is that you may benefit from some help to get your digital marketing efforts up and running in the right direction.

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Topics: Digital Marketing, Marketing, Online Marketing

Which U.S. States Have The Fastest Internet Speeds?

Posted by David Carpenter on May 13, 2016 7:13:18 AM

According to Akamai, internet connection speed averaged 14.2 megabytes per second (mbps) for U.S. internet users in the last quarter of 2015, considerably slower than South Korea (26.7 mbps) or Japan (17.4 mbps). However, some states do have connection speeds faster than the national average. American internet users have the highest speeds in D.C. (a federal district rather than a state) averaging 21.3 mbps followed by Delaware and Rhode Island. 

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Topics: Infographics, Speed

Which Social Networks Do Advertisers Rely On?

Posted by David Carpenter on May 12, 2016 4:46:17 PM

When it comes to social media advertising, Facebook is by far the most popular network of choice. Behind the market leader however, things are less clear. According to a research report by Social Fresh, Instagram is quickly gaining popularity among marketers and could soon take Twitter’s place as the second most important social advertising channel.

According to Facebook’s most recent earnings report, more than 200,000 businesses advertise on Instagram each month. Given the network’s steady rise in popularity and the fact that its advertising offerings became available in more than 30 new countries on September 30, we can expect that number to grow a lot further in the future.

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Topics: Social Media, Facebook Marketing, Facebook, Mobile Advertising

Step Up Your Digital Marketing Game: Put Email Marketing to Work

Posted by Doug Milnor on May 11, 2016 9:16:00 AM

In digital marketing's infancy, email marketing served as a foundational piece of a marketer's overall strategy. However, email's early role in digital marketing does not mean that it is a time-worn form of marketing. Rather, its longevity can be attributed to two main factors: its cost-effectiveness and the strong results it consistently achieves.


Are you harnessing the power of email marketing for your business?


Why Email is Still a Feasible Marketing Tool

A recent McKinsey & Company study reveals the following factors that make email as effective as ever:

  • Email is almost 40 times more effective at acquiring customers than Facebook and Twitter combined.
  • 91 percent of all U.S. consumers use email daily.
  • The rate at which e-mails prompt purchases is not only estimated to be at least three times that of social media, but the average order value is also 17 percent higher.

B2C's "Exploring Email Marketing Options for Beginners" notes other benefits of this form of digital marketing, stating: "It's one of the easiest ways to reach your customers in a location you know they come back to on a daily or even multiple-times-per-day basis. Plus, email marketing campaigns are easily archived and organized, making them particularly useful for tracking relevant metrics and results."

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Topics: Digital Marketing, Email Marketing

This Digital Marketing Strategy Can Boost SEO & Increase Audience Engagement

Posted by Doug Milnor on May 9, 2016 10:06:17 AM

Here's today's digital marketing riddle: What form of digital marketing boosts SEO, increases audience engagement, and is projected to account for 80 percent of all web traffic by the year 2019? If you answered "video", give yourself a gold star. You are right on track.


Video marketing packs a punch in an increasingly digital landscape.


The Power of Video (by the Numbers)

Regarding the value of video marketing, consider the following statistics:

  • Globally, consumer internet video traffic will be 80 percent of all consumer Internet traffic in 2019, up from 64 percent in 2014. (Cisco)
  • It would take an individual over 5 million years to watch the amount of video that will cross global IP networks each month in 2019. Every second, nearly a million minutes of video content will cross the network by 2019. (Cisco)
  • One minute of online video equates to approximately 1.8 million written words. (Huffington Post)
  • 4 times as many consumers would rather watch a video about a product than read about it. (Animoto)
  • 84 percent of all consumers say they have "liked" a company video in their newsfeed. (Animoto)
  • Nearly two - thirds of consumers say companies that use video know how to reach their customers. (Animoto)
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Topics: Digital Marketing, Marketing, Video

10 Digital Marketing Metrics You Should Be Measuring

Posted by Doug Milnor on May 3, 2016 7:16:56 AM

Perhaps more than any other kind of marketing, digital marketing at its best is like a symphony of different notes played by different instruments at different intervals. By its nature, it is marketing across multiple platforms with multiple forms of content at multiple times. Therefore, careful orchestration is the key to making a digital campaign really work.


Orchestrating a great digital campaign requires constant fine-tuning.


Just as musicians in a symphony have to tune their instruments before they play, so too digital marketers have to fine tune their campaigns to shift as situations change. What worked yesterday is not guaranteed to work tomorrow.

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Topics: Digital Marketing, ROI, Measurement

5 Ways a Digital Marketing Agency Boosts Your Brand

Posted by Doug Milnor on Apr 27, 2016 8:57:00 AM

Does someone in your business have expertise in SEO? Are you well-versed in the variety of social media platforms by which to distribute your brand to a global audience? Do you understand how to get the most from Google AdWords and PPC campaigns? Are you confident in your content marketing efforts? Do you have professionals in place to handle a multimedia marketing campaign in a digital landscape and support your branding efforts when needed?


Digital marketing involves expertise in a multi-channeled approach.


If you cannot answer with a resounding "Yes" to these questions, hiring a digital marketing agency is probably a smart move on your part. LinkedIn's "5 Reasons to Hire a Digital Marketing Agency" notes in this regard: "An agency will provide specific expertise in campaign development and analytics so that the project will get done faster and done significantly better." That may be why Gartner reports that up to 50 percent of digital marketing activities are now being outsourced.

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Topics: Digital Marketing, Google PPC, Content Marketing, SEO, Social Media

Change in B2C Marketing Budgets

Posted by Doug Milnor on Apr 26, 2016 10:53:52 AM

Ran across this graph the other day, this made me think about how digital marketing is impacting budgets but also thought about the marketing veterans that have been in this game as long as I have been.

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Topics: Inbound Marketing, Marketing Budgets

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