Digital Marketing Strategy Blog

Online Marketing Strategies for Startups: Finding Leads

Posted by Doug Milnor on Aug 25, 2016 2:51:18 PM

You just opened your doors for business...

You have a great product or service that you know people will love...

You know your brand's unique value proposition...

You are raring to go, right?

Now what? As with most startups, you are full energy but short on cash.  For your business to succeed you need to find customers which in turn generate revenue.  To start, most business-owners put their limited resources to work where you will get the greatest return, which typically means you should start with online marketing strategies.

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Topics: start-ups, Online Marketing

Your Website Needs Targeted Traffic: 4 Strategies That Will Help

Posted by Doug Milnor on Aug 22, 2016 1:14:00 PM

The ideal in website traffic is pretty much the exact opposite of the ideal in highway traffic. On the highway, your preference is likely for minimal traffic that speeds along with hopefully no interruption either way. Conversely, on your website, you want lots of traffic that lingers around long enough to review all of the great content you have developed that describes your product or services, ultimately providing your organization with a decent shot of increasing your conversion rates.
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Topics: Blog

The Road to Digital Marketing Success in 2017 Begins Now

Posted by Doug Milnor on Aug 18, 2016 1:38:00 PM

As the long, hot days of summer continue, it is the perfect time to take a moment in the shade to review your digital marketing strategy. Though 2016 is now more than half over, there is still time to analyze your campaigns and make adjustments before year-end. More importantly, however, now is a great time to start planning your digital marketing strategy in earnest for 2017.
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Topics: Digital Marketing Plan, Digital Marketing, Marketing, Measurement

4 Tips to Help You Qualify Leads Online

Posted by Doug Milnor on Aug 16, 2016 10:22:50 AM

Once upon a time there was a school of thought that said: "If you have a lead, develop it ... period."

That thought process was, of course, fundamentally flawed. In the digital marketing age, however, that thought process can be deadly. Ask any modern day sales person and he or she will admit that pursuing worthless leads is a waste of time and money most businesses can ill afford.
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Topics: Converting Leads

4 Benefits of Choosing a HubSpot Certified Digital Marketing Agency

Posted by Doug Milnor on Aug 4, 2016 10:19:32 AM

If you are contemplating moving from traditional outbound marketing methods to inbound marketing or if you are already using some inbound marketing strategies, you may be wondering if you would profit by partnering with a digital marketing agency.

DIY or Agency Hire?

The answer to that question lies largely in what you hope to achieve with your digital marketing and how much time and money you intend to invest in it. HubSpot, an industry leader in inbound marketing strategy, addresses the DIY approach versus hiring an agency, noting the pros and cons of each.

Organizations that choose to do their own digital/inbound marketing can reap benefits including: control over all marketing campaigns and materials, marketing agility, and insight. On the other hand, the DIY approach involves accepting that there will be a significant learning curve as you design and implement a digital marketing strategy, costing you time and money. Additionally, you likely will have access to only a fraction of the marketing resources that are available to agencies that specialize in digital marketing.

If, however, you partner with a digital marketing agency, you have virtually limitless access to marketing resources and experts, a faster set-up and execution time, and continual support and adjustment for your marketing campaigns based on analytic data.
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Topics: Inbound Marketing, Digital Marketing, Inbound Strategy, HubSpot

Digital Marketing Strategies to Effectively Promote Your Content

Posted by Doug Milnor on Jul 22, 2016 3:05:29 PM

Do you remember the tagline from the movie "Field of Dreams"? That's right. "If you build it, they will come." While that statement may be true in Movieland, in the real world, it is just not so.

You have read all the experts on SEO say "content is the fuel" to your Inbound Marketing efforts. This inspires you to be the subject matter expert, the authority in your space, making sure your content is "remarkable".

So you go out and build the perfect blog, piling word upon word of beautiful, relevant, consistently excellent blog posts and still have very low traffic to your site. It can be disheartening. Worse yet, it is disastrous to your digital marketing strategies.

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Topics: Digital Marketing, Content Marketing

4 Tips for Getting Leads Online: From Social Media to PPC

Posted by Doug Milnor on Jul 18, 2016 1:11:38 PM

For most B2B and larger ticket B2C organizations, leads are the lifeblood of your business. Without them, your products and services cannot circulate, and your business will die. Is it time to infuse new life into your business? If so, the first step is successful lead generation.

Here are some tips for getting high quality leads online that will help your business grow in the Digital Age:

1) Use social media wisely.

While all social media platforms have their place, not every platform may be appropriate for your business. If you are managing campaigns across multiple platforms like Facebook, Twitter, Pinterest, LinkedIn, and Instagram, it is wise to analyze how your campaigns are actually performing on these sites.

Aim your social media marketing efforts to more effectively reach your target audience.

For instance, if you are getting high quality leads from LinkedIn and only mediocre results from Facebook, are your campaigns aligned to reflect that fact? Considering where to invest your digital marketing dollars most effectively will help you target the right social media platforms for your particular target audience.

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Topics: Google PPC, inbound Marketing Leads, Lead Generation

Dropdowns Should be the UI of Last Resort - LukeW

Posted by David Carpenter on Jul 16, 2016 4:49:57 PM

by Luke Wroblewski

All too often mobile forms make use of dropdown menus for input when simpler or more appropriate controls would work better. Here's several alternatives to dropdowns to consider in your designs and why.

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Topics: Mobile Websites, Mobile Optimization, UX

How to Create and Use Buyer Personas as Essential Marketing Tools

Posted by Doug Milnor on Jul 14, 2016 10:36:00 AM

This blog has been inspired based upon some current struggles with some new clients in finding their corporate "voice" to their prospective clients.

Quick! It's time to market. Do you know who your customers are?

This may seem like a simple question, but the reality is that if you do not have a deep understanding of your current and prospective customers, your marketing efforts will be largely ineffective. How can you get this deep understanding? One of the best marketing tools to use to truly understand your customer base is the creation of buyer personas.

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Topics: Marketing, Persona

Inbound Marketing Tactics You Can Learn From Big Businesses

Posted by Doug Milnor on Jul 12, 2016 9:17:00 AM

When you first open a small business, marketing is often one of the most difficult challenges to master. Even when you have a great product or service, for the most part customers do not simply come sauntering into your store or dialing you up to step up appointments. Unlike the movie "Field of Dreams" would have you believe, it is not a simple matter of "If you build it, they will come."

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Topics: Inbound Marketing, Blog, start-ups

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