Digital Marketing Strategy Blog

How to Generate Topics for Content Marketing that Will Intrigue Your Audience

Posted by Doug Milnor on Nov 29, 2016 1:19:23 PM

In a perfect world, the content for your blogs and social media posts would sizzle, each post building on the last until, in a fevered frenzy, your audience converts and becomes loyal brand advocates forever. In the real world, however, sometimes your content fizzles instead of sizzles.

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Topics: Content Marketing, social media strategy

Here's Why A Hubspot Certified Digital Marketing Agency is Your Hack to Success

Posted by Doug Milnor on Nov 16, 2016 12:38:00 PM

If you want the best possible results, digital marketing takes time, effort, and skill. Because digital marketing occurs across multiple platforms, it can be a bit like juggling. It is doable, but it takes significant time to master the skill set needed.

Why Using a Digital Marketing Agency Makes Sense

Effective digital marketing includes:
  • A strategy based on market research and insights
  • Paid Media
  • Content Marketing
  • Website Design
  • Social Media Marketing
  • Conversion Rate Optimization
  • Marketing Automation
  • Performance Reporting and Analytics
That is a lot to master on your own if you are not a marketer by trade. It is for precisely this reason that many organizations choose to work with a digital marketing agency. This is an especially great choice if you are just beginning to dabble with digital marketing or if you are having trouble getting any traction with your current digital marketing campaigns.

A digital marketing agency can help you cut through the trial and error process that is common to those new to digital marketing. By eliminating the learning curve for you, a digital marketing agency can help you see success with your marketing campaigns more quickly than you might on your own.
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Topics: digital marketing strategy, Marketing, B2B Marketing, HubSpot

Forecast - Digital Marketing Spend thru 2019

Posted by Doug Milnor on Nov 15, 2016 11:26:43 AM

Curious how digital marketing is impacting marketing budgets?  

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Topics: Digital Marketing Plan, Marketing Budgets

Digital Marketing Trends: Changes Are Coming!

Posted by Doug Milnor on Nov 15, 2016 9:41:00 AM

When you think about it, digital marketing is fairly new in the larger scheme of things. Twenty years ago, who could have predicted the increasingly connected digital world that now exists? More importantly, the impact that digital marketing is now having on businessess worldwide.  Furthermore, who can predict what the future holds for digital marketing?

One thing is certain. Digital marketing will continue to evolve in new and exciting ways. Here's a look at some short-term predictions as well as a look farther down the digital marketing road.

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Topics: Digital Marketing Plan, Digital Marketing, Inbound Marketing Strategy

Podcasts: Overlooked Marketing Tools That Could Help You Build an Audience

Posted by Doug Milnor on Nov 4, 2016 9:38:00 AM

Have you considered adding podcasts to your digital marketing toolbox? If not, you are missing out on a great opportunity. In a world where there is so much content to consume, podcasts are a convenient way for your audience to consume content on the go.

Why Podcasts Are Popular

How popular are podcasts? As reported by Cision, 32 million people listen to podcasts monthly and there are over 115,000 podcasts in existence.

This makes perfect sense, considering their accessibility. Think about it. According to the U.S. Census Bureau, the average commute time between home and work for Americans is 25 minutes. For many commuters, those 25 minutes are a golden opportunity to catch up on interesting podcasts in their particular niche. Podcasts, then, appeal to a captive audience. The on-demand format of podcasts enables marketers to tell their story anywhere at any time.

Time and again, it has been emphasized that the best digital marketing strategies involve telling a story that connects on a deeply human level with your audience. Podcasts allow you to tell that story in its most familiar form, through the spoken word. Podcast listeners pick up the emotion behind your spoken words, facilitating a more powerful human connection. Done right, a podcast entertains, informs, and engages your audience via great storytelling.
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Topics: Digital Marketing, marketing tools, Podcast

Here's How Targeted Traffic Results in More New Business Leads

Posted by Doug Milnor on Oct 25, 2016 9:36:00 AM

Page ranking with search engines is important if you want to increase traffic to your website. That is a given. After all, search engines like Google, Bing or Yahoo are a preferred way for consumers to find what they are looking for on the web.

Realistically, however, merely getting more traffic to your website does not necessarily equate to increased revenue. Rather, getting targeted traffic to your site generates new business leads and in turn, results in increased revenue.

Targeted traffic, quite simply, is traffic that comes to your landing page based on an existing interest in what you have to offer and often, intend to purchase. Obviously, traffic of this sort is much more useful than traffic that simply flows through your site, barely stopping to take a quick peek.

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Topics: Website Traffic, SEO, Lead Generation, Online Marketing

5 Ways Your Digital Marketing Depends on Your Landing Pages

Posted by Doug Milnor on Oct 21, 2016 11:25:40 AM

What does digital marketing have in common with competitive gymnastics? When push comes to shove, it is all about the nailing the landing ... page, that is.

What a Landing Page Is

In the broadest sense of the word, any webpage on which a visitor can "land" is a landing page. But for the purposes of digital marketing, a landing page is much more. Unbounce describes landing pages in this way: "When discussing landing pages within the realm of marketing and advertising, it's more common to refer to a landing page as being a standalone web page distinct from your main website that has been designed for a single focused objective."

In most cases, that objective will be to generate leads. That is why Hubspot notes: "A good landing page will be targeted to a particular stream of traffic - say from an email campaign advertising a particular whitepaper - and, because it is targeted, and because it has an interesting offer behind a lead capture form, you will convert a higher percentage of your website visitors into leads with which you can follow up."
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Topics: Digital Marketing, Landing Page

Rule #1 for Digital Marketing Analytics: Take Them Seriously

Posted by Doug Milnor on Oct 12, 2016 12:22:10 PM

Every marketer has heard the mantra "To measure is to know". While that is true, measurement simply to know is largely useless. You measure, not just to know, but to act.

Data, Data Everywhere

Let's be real. The world is drowning in data. That is likely why Forbes identified "data analyst" as the hottest corporate job of 2016. The question is, though, what is all this data doing for your marketing efforts? Possibly not much. According to Hubspot's 2016 State of Inbound report, 46 percent of marketers say that one of the biggest challenges their companies face is proving ROI for their marketing activities. As it turns out, you not only have to have the data, you have to use it.
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Topics: Digital Marketing, Social Media, ROI

Snapchat's IPO: How would it stack up to other recent tech giants?

Posted by David Carpenter on Oct 7, 2016 10:30:43 AM

With a valuation of $17.8 billion, Snapchat is one of the most valuable startups in the world. However, according to The Wall Street Journal, the company’s days as a unicorn could soon be numbered. The newspaper reports that Snap Inc., the recently renamed company behind Snapchat, is planning for an IPO which could take place as soon as March 2017.

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Topics: Social Media, Infographics

Partnering With a Digital Marketing Agency Is Not Just for the Big Guys

Posted by Doug Milnor on Oct 6, 2016 4:02:14 PM

A small business faces the constant challenge of figuring out how to compete with larger businesses in the same marketing space. For a certainty, large businesses have larger marketing budgets and can often make greater use of traditional marketing methods than smaller enterprises.

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Topics: Digital Marketing

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