Digital Marketing Strategy Blog

Digital Marketing Strategies to Effectively Promote Your Content

Posted by Doug Milnor on Jul 22, 2016 3:05:29 PM

Do you remember the tagline from the movie "Field of Dreams"? That's right. "If you build it, they will come." While that statement may be true in Movieland, in the real world, it is just not so.

You have read all the experts on SEO say "content is the fuel" to your Inbound Marketing efforts. This inspires you to be the subject matter expert, the authority in your space, making sure your content is "remarkable".

So you go out and build the perfect blog, piling word upon word of beautiful, relevant, consistently excellent blog posts and still have very low traffic to your site. It can be disheartening. Worse yet, it is disastrous to your digital marketing strategies.

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Topics: Digital Marketing, Content Marketing

4 Tips for Getting Leads Online: From Social Media to PPC

Posted by Doug Milnor on Jul 18, 2016 1:11:38 PM

For most B2B and larger ticket B2C organizations, leads are the lifeblood of your business. Without them, your products and services cannot circulate, and your business will die. Is it time to infuse new life into your business? If so, the first step is successful lead generation.

Here are some tips for getting high quality leads online that will help your business grow in the Digital Age:

1) Use social media wisely.

While all social media platforms have their place, not every platform may be appropriate for your business. If you are managing campaigns across multiple platforms like Facebook, Twitter, Pinterest, LinkedIn, and Instagram, it is wise to analyze how your campaigns are actually performing on these sites.

Aim your social media marketing efforts to more effectively reach your target audience.

For instance, if you are getting high quality leads from LinkedIn and only mediocre results from Facebook, are your campaigns aligned to reflect that fact? Considering where to invest your digital marketing dollars most effectively will help you target the right social media platforms for your particular target audience.

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Topics: Google PPC, inbound Marketing Leads, Lead Generation

Dropdowns Should be the UI of Last Resort - LukeW

Posted by David Carpenter on Jul 16, 2016 4:49:57 PM

by Luke Wroblewski

All too often mobile forms make use of dropdown menus for input when simpler or more appropriate controls would work better. Here's several alternatives to dropdowns to consider in your designs and why.

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Topics: Mobile Websites, Mobile Optimization, UX

How to Create and Use Buyer Personas as Essential Marketing Tools

Posted by Doug Milnor on Jul 14, 2016 10:36:00 AM

This blog has been inspired based upon some current struggles with some new clients in finding their corporate "voice" to their prospective clients.

Quick! It's time to market. Do you know who your customers are?

This may seem like a simple question, but the reality is that if you do not have a deep understanding of your current and prospective customers, your marketing efforts will be largely ineffective. How can you get this deep understanding? One of the best marketing tools to use to truly understand your customer base is the creation of buyer personas.

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Topics: Marketing, Persona

Inbound Marketing Tactics You Can Learn From Big Businesses

Posted by Doug Milnor on Jul 12, 2016 9:17:00 AM

When you first open a small business, marketing is often one of the most difficult challenges to master. Even when you have a great product or service, for the most part customers do not simply come sauntering into your store or dialing you up to step up appointments. Unlike the movie "Field of Dreams" would have you believe, it is not a simple matter of "If you build it, they will come."

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Topics: Inbound Marketing, Blog, start-ups

Give Marketing More Value: Include Customer Retention Marketing Tools

Posted by Doug Milnor on Jul 5, 2016 9:04:30 AM

Where does the true value in your customer base lie? Is it with the newly minted customer, or with the customer who has stuck with your brand for a number of years or through a number of purchases?

The answer is, of course, that there is true value in both new customer acquisition and in customer retention. However, empirical evidence indicates that it is those customers who develop a loyalty to your brand that provide the most value over time.

Customer Retention Provides Greater ROI

The Forbes article "Customer Retention is King: The Future of Retention Marketing" notes: "Retention Marketing efforts have recently gained more traction. Consumers today have short attention spans and an excess of options, and marketers have had to adjust accordingly. This trend is beneficial: according to a study by Bain & Company, increasing customer retention rates by just 5 percent increases profits by 25 to 95 percent. What's more, 82 percent of companies agree that retention is cheaper to execute than acquisition, according to an eConsultancy report."

Retained customers are not just worth more because they continue to purchase products over time, they also are worth more because they tend to make larger purchases every time they purchase. In other words, when comparing a new customer to an existing one, existing customers spend more money on your products and services in both the short-term and the long-term.

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Topics: marketing tools, Marketing, customer retention

If Your Inbound Marketing Strategy Includes Sales Emails, You Need to Read This ...

Posted by Doug Milnor on Jun 27, 2016 6:48:52 AM

Email drip campaigns have long been considered an essential part of the lead nurturing process. While email is fairly low-tech by today's standards, it remains a valuable component of your inbound marketing strategy.

Effective email marketing is a vital piece of your overall inbound marketing strategy.

The Benefits of Sales Emails

According to's "Top 5 Reasons Why Email Marketing Still Works", sending emails to potential and existing clients offers the following benefits as part of your inbound marketing strategy:

  • Email gives you an easy way to connect with mobile users.
  • Email allows you to have continuing contact with your customer base.
  • Email coupons drive online and in-store sales.
  • Email allows for a high level of customization and integration with other marketing strategies.
  • Email marketing is cost effective.
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Topics: Marketing, Email Marketing, Inbound Strategy

Advertisers will spend an additional $75 billion a year on mobile ads in 2018 compared to 2015

Posted by David Carpenter on Jun 23, 2016 11:34:42 AM

One of the golden rules of advertising is to always follow the eyeballs. And since many of us have our eyes fixed on our smartphones most of the time, it’s no surprise that advertising budgets are shifting to mobile devices as well.

According to Zenith's latest global advertising forecast, advertisers will spend an additional $75 billion a year on mobile ads in 2018 compared to last year. By then, mobile devices will have overtaken the desktop internet to become the second-largest advertising medium behind television. Zenith expects annual mobile advertising spending to reach $128 billion a year by 2018, well ahead of the $91 billion expected to be spent on desktop internet ads. 

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Topics: Infographics, Mobile Marketing, Mobile Advertising

5 Questions to Ask a Paid Search Professional

Posted by Amanda Joyce on Jun 20, 2016 10:30:34 AM

Are you in the market for a paid search management professional? If you’re not sure where to begin, you’re not alone! Before you enter the exciting yet complex world of paid search, we encourage you to familiarize yourself with each of these questions. After all, selecting the right paid search professional will set the stage for your success.

Are you Google Certified?

Google recommends that you work with a Google AdWords Certified Partner when outsourcing the management of your account. To become Google Certified, PPC professionals have to pass a series of tests to prove proficiency in every area of campaign management; from setup to mobile optimization. If you are going to entrust your PPC account and marketing dollars to an adverting professional, make sure they have earned their stripes!

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Topics: Digital Marketing, Google PPC, SEO

You Use Digital Marketing, But Does Your Business Have SMAC?

Posted by Doug Milnor on Jun 14, 2016 12:48:05 PM

Marketing is, inherently, about embracing innovation. It requires a forward-thinking approach. Digital marketing, in particular, must be about agility and using advanced technologies to interact with and engage your target audience.

As a digital marketer, you are using a variety of platforms and channels to broadcast your marketing message. But, are you using the technologies available in the best way? In other words, does your business have the SMAC stack?

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Topics: Inbound Marketing, Digital Marketing, SMAC

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