Digital Marketing Strategy Blog

Happy Thanksgiving!

Posted by David Carpenter on Nov 25, 2015 10:00:00 AM

When it comes to the numbers, Thanksgiving is always impressive. The family meal is the core aspect of the holiday and 88 percent of Americans sit down to eat turkey. Back in 1975, per capita turkey consumption during Thanksgiving was just 8.3 pounds – this rose to 16.1 pounds by 2011. Altogether that’s a whopping 736 million pounds every year!

The famous bird is also associated with Christmas all over the world, particularly in the United States. However, Thanksgiving is more important for turkey farmers. Every year, 46 million turkeys are eaten during Thanksgiving in the United States and just 22 million are eaten during Christmas.

254 million turkeys were raised in the United States in 2012. Minnesota is America’s turkey farming champion, raising 46 million birds each year. North Carolina comes second with 36 million and Arkansas is in third place with 29 million.

The price of the average 10-person Thanksgiving dinner increased over the course of the last decade.

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Topics: Infographics

These Technologies Will Shape the Near Future

Posted by David Carpenter on Nov 24, 2015 5:54:47 PM

Over the past few years, we have witnessed a number of technological revolutions. First there was the rise of smartphones, than tablets came along and finally cloud services hit the mainstream. But what’s next? Which technologies will shape the near future, especially from a professional point of view? IBM asked more than 5,000 C-level executives from 70 countries which technologies they think will be particularly important in the next three to five years. Most CxOs agree that cloud computing and mobile solutions will continue to play a key role, while the Internet of Things is expected to make a big impact as well.

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Topics: Digital Transformation, Infographics, Selling Technology

Sales Conversion Rates Around the World Spike at Year-End

Posted by David Carpenter on Nov 24, 2015 7:36:58 AM

The team at pipedrive recently conducted a year-long study looking into sales trends around the world, including millions of data points from thousands of companies in 50 different countries. Specifically examining deal activity and sales win rates, we looked for time-specific and country-specific anomalies.

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Topics: Sales, Infographics, Big Data

Digital Marketing & Lead Nurturing: Why Great Content is Key

Posted by Doug Milnor on Nov 19, 2015 1:43:28 PM

Inbound marketing has continued to displace outbound marketing as a company's primary means of generating leads, building its brand and growing its audience. However, this is not a market-specific phenomenon. It's market-agnostic and widely-endorsed across multiple industries; companies now see digital marketing as their primary lead generation strategy and the cog that makes this strategy work is producing great content.

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Topics: Digital Marketing, Content Marketing, Quality Content

U.S. Authorities Like Facebook's User Data

Posted by David Carpenter on Nov 13, 2015 12:24:04 PM

Facebook's most recent transparency report reveals that the amount of government requests for user data is surging. In the first half of this year, requests were up 18 percent from 35,051 in the second half of 2014 to 41,214 in the first half of 2015. As usual, U.S. authorities were the most hungry for Facebook's user data, with India and the UK following a distant second and third. Facebook said that it was able to comply with some data in just under 80 percent of requests between January and June of this year.

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Topics: Facebook, Infographics

Taking Time Out to Honor America's Nearly 20 Million Veterans

Posted by David Carpenter on Nov 11, 2015 2:13:21 PM

Today marks Veterans Day in the United States, a holiday originally known as Armistice Day and declared by President Woodrow Wilson in 1919. Originally established to commemorate the end of the First World War, it became Veterans Day in 1954.

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Topics: Infographics

From High-Friction to Frictionless Transactions: How Uber Has Changed Things

Posted by Doug Milnor on Nov 11, 2015 9:39:00 AM

Uber's rapid ascension to market dominance is a lesson for any company wanting to move away from high-friction transactions to easy, seamless and frictionless transactions. So, what exactly are frictionless transactions anyway? Answering this question ultimately comes down to understanding the simplicity and ease-of-use of Uber's payment platform and others just like it.

Only six years old, and with an estimated value of $40 billion, Uber has quickly established itself as a market innovator through its ride-sharing app, a mobile solution geared towards a cashless and painless process to securing and paying for a taxi.


It's all About Building Trust!

Users simply open the Uber app on their smartphone, input their destination of choice, and a series of ready-made solutions and routes are provided. A Uber driver is then dispatched. Prices are clear and far less expensive when compared to conventional taxis. The information is transparent and the entire process is simple and effective.

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Topics: Lead Conversion, Blog, Converting Leads

Facebook Revenue Growth Entirely Fueled by Mobile Ads

Posted by David Carpenter on Nov 6, 2015 7:36:20 AM

Facebook's strong mobile advertising business helped the social network to beat expectations on both the top and the bottom line in its third quarter earnings report. Revenue climbed 41 percent to $4.5 billion as net income grew by 11 percent to reach $896 million. The profit increase could have been even bigger, had Facebook not doubled its R&D expenditure compared to last year's third quarter.

When Facebook started selling mobile advertising in 2012, not even the keenest optimists could have predicted how successful this decision would turn out. In each of the past eleven quarters, mobile ads have accounted for more then 90% of Facebook's revenue growth. In the first nine months of 2015, all of the company's growth came from advertising on tablets and smartphones. Mobile ad revenue now accounts for 78 percent of Facebook's advertising revenue and 74 percent of total revenue.

Considering the fact that Facebook has 894 million mobile users on an average day, it is no surprise that its mobile advertising efforts are successful. The pace at which mobile ads have become the single driver of the company's growth is noteworthy though.

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Topics: social media marketing, Mobile Websites, Facebook, Mobile Marketing

Instagram most popular among teens, but Snapchat is catching up

Posted by David Carpenter on Nov 5, 2015 7:13:47 AM

According to PiperJaffray's latest report on the preferences of American teens, Instagram continues to rise in popularity among young internet users. In the Fall 2015 edition of the survey, 33 percent of U.S. teens chose Instagram as their personal number 1, up from just 12 percent in 2012. Instagram's rise comes at the expense of Facebook and Twitter who were chosen by 14 and 20 percent of the respondents, respectively.

Instagram isn't the only platform challenging Facebook and Twitter for teenagers' love and attention: Snapchat is also on the rise and eclipsed Facebook in popularity among U.S. teens for the first time in the most recent edition of the bi-annual survey.

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Topics: social media strategy, social media marketing, Social Media, Facebook

Top Values Gained With a Video Webinar

Posted by Doug Milnor on Nov 3, 2015 10:41:00 AM

Video webinars make it easy to educate consumers, demonstrate new products, and increase sales conversions, making them a worthwhile component of any inbound marketing strategy. Although video webinars are less expensive than other forms of marketing, marketers still need to spend plenty of time researching their audiences and creating engaging presentations.


Choosing the right webinar topic will help ensure your webinar will appeal to a specific segment of a target audience.

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Topics: Digital Marketing, Blog, B2B Marketing, Webinar

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