Digital Marketing Strategy Blog

Google Changes How It Assesses Content Quality

Posted by Doug Milnor on May 21, 2015 7:29:00 AM

This was quiet, no big “mobilegeddon” like a few weeks past.  No big press releases like what Google did with Pigeon, or Penguin, or Panda – in fact this one didn’t even have a name.  But rest assured, this latest change to Google’s algorithm on what they serve up as a result can have just as big of an impact to your business.

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Topics: Content Marketing, Quality Content, Decreasing Organic Search Results, Google Changes, Google algorithm

Mobile Advertising Viewability Explained

Posted by David Carpenter on May 15, 2015 1:17:00 PM

When we talk about mobile viewability we give it a common sense definition: was the ad actually seen by a human?

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Topics: Mobile Marketing, Mobile Advertising

How to Speak Marketing Automation

Posted by David Carpenter on May 14, 2015 10:44:20 AM

Learn the terms and make sense out of industry jargon

Ever wonder why one industry firm calls a record in your database a "lead" while another calls it a "contact" and a third calls it a "prospect"? Well, it gets even more confusing as you dig in.

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Topics: Marketing Automation

How Many of the Leads You Generate, Buy?

Posted by Doug Milnor on Mar 9, 2015 10:48:00 AM

The other day I re-visited an article written by Jim Obermeyer entitled The Rule of 45: Predicting Sales Results From Inquiries which confirmed and put some analytics to our long-standing belief that proper nurturing of leads will ultimately result in more sales.

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Topics: Marketing Automation, Lead Generation, B2B Marketing, Buyer signals

HubSpot CRM Accelerates Your Sales Process to Achieve Faster Results

Posted by David Carpenter on Sep 16, 2014 2:10:00 PM

What should a CRM do?

CRM is a fairly widely used acronym. Classically defined as “Customer Relationship Management”, it’s been known in the past by a whole slew of acronyms including SFA (Sales Force Automation), PRM (Prospect Relationship Management) and CRM is such a loaded acronym; in fact, there’s a whole article on TechRepublic devoted to explaining the other related acronyms. Written in 2001, it’s pretty much still valid today. 

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Topics: inbound Marketing Leads, Online Lead Generation, Sales & Marketing, Selling Technology, HubSpot CRM

How Do I Get More Blog Subscribers?

Posted by Will McNae on Sep 6, 2014 4:42:00 PM

"If a tree falls in a forest and no one is around to hear it, does it make a sound?" Can the same philosophical question be asked about your blog content? "If I publish remarkable content but no one reads it, is it working?"  

Growing an audience that reads, learns and shares your content is important - but it's tough to do. It takes time and consistent effort applied in how you approach growing your audience of subscribers.  Our friends at HubSpot know this all to well and have created an awesome infographic to teach you 12 ways to do so - and we wanted to share on our blog too.

Learn, enjoy and share their informative how-to content!  Let us know what works and if you have any additional ideas to try.  For more information, click on the infographic below to visit the HubSpot blog.

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Topics: Blogging, Inbound Marketing, Digital Marketing Equity, Content Marketing, Infographics

Content Marketing is King for B2B Marketers

Posted by David Carpenter on Feb 28, 2014 5:26:00 PM

Content Marketing is KING for B2B Marketers... or so says a fascinating new Infographic and related report from Adobe, in concert with our friends at Econsultancy.

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Topics: Inbound Marketing, digital marketing strategy, Content Marketing, B2B Marketing

Sales Cycle Management tips revealed- 3 Top Tools for Success

Posted by Jeff Egberg on Feb 25, 2014 4:10:00 PM

Guarantee success with Attracting, Converting, Closing, and Delight more visitors into Customers!

1. How to use information from Lifecycle Stages?

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Topics: Digital Marketing, digital marketing strategy, Search Visibility, Lead Generation

Social Media Marketing- Where are your buyers spending time?

Posted by Jeff Egberg on Feb 17, 2014 12:36:00 PM

You are in need of a little Social Media Marketing secret. We have tools and software that can find people talking about you and your industry. Platforms that will make you feel you are drinking from a firehose with data and information.

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Topics: digital marketing strategy, Lead Conversion, Facebook Marketing

Strategic Blog and Content Planning: Make your content stand out

Posted by Jeff Egberg on Jan 31, 2014 9:17:00 AM

There are many ways to develop a highly successful Blogging and Content Production Strategy. In this post I want to provide four (4) of the most important ones.

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Topics: Digital Marketing, Content Marketing, Online Lead Generation, Blogs, Keyword Research

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