If you are contemplating moving from traditional outbound marketing methods to inbound marketing or if you are already using some inbound marketing strategies, you may be wondering if you would profit by partnering with a digital marketing agency.
DIY or Agency Hire?
The answer to that question lies largely in what you hope to achieve with your digital marketing and how much time and money you intend to invest in it. HubSpot, an industry leader in inbound marketing strategy, addresses the
DIY approach versus hiring an agency
, noting the pros and cons of each.
Organizations that choose to do their own digital/inbound marketing can reap benefits including: control over all marketing campaigns and materials, marketing agility, and insight. On the other hand, the DIY approach involves accepting that there will be a significant learning curve as you design and implement a digital marketing strategy, costing you time and money. Additionally, you likely will have access to only a fraction of the marketing resources that are available to agencies that specialize in digital marketing.
If, however, you partner with a digital marketing agency, you have virtually limitless access to marketing resources and experts, a faster set-up and execution time, and continual support and adjustment for your marketing campaigns based on analytic data.