In a perfect world, the content for your blogs and social media posts would sizzle, each post building on the last until, in a fevered frenzy, your audience converts and becomes loyal brand advocates forever. In the real world, however, sometimes your content fizzles instead of sizzles.
Why Using a Digital Marketing Agency Makes SenseEffective digital marketing includes:
- A strategy based on market research and insights
- Paid Media
- Content Marketing
- Website Design
- Social Media Marketing
- Conversion Rate Optimization
- Marketing Automation
- Performance Reporting and Analytics
A digital marketing agency can help you cut through the trial and error process that is common to those new to digital marketing. By eliminating the learning curve for you, a digital marketing agency can help you see success with your marketing campaigns more quickly than you might on your own.
One thing is certain. Digital marketing will continue to evolve in new and exciting ways. Here's a look at some short-term predictions as well as a look farther down the digital marketing road.
Why Podcasts Are PopularHow popular are podcasts? As reported by Cision, 32 million people listen to podcasts monthly and there are over 115,000 podcasts in existence.
This makes perfect sense, considering their accessibility. Think about it. According to the U.S. Census Bureau, the average commute time between home and work for Americans is 25 minutes. For many commuters, those 25 minutes are a golden opportunity to catch up on interesting podcasts in their particular niche. Podcasts, then, appeal to a captive audience. The on-demand format of podcasts enables marketers to tell their story anywhere at any time.
Time and again, it has been emphasized that the best digital marketing strategies involve telling a story that connects on a deeply human level with your audience. Podcasts allow you to tell that story in its most familiar form, through the spoken word. Podcast listeners pick up the emotion behind your spoken words, facilitating a more powerful human connection. Done right, a podcast entertains, informs, and engages your audience via great storytelling.
Page ranking with search engines is important if you want to increase traffic to your website. That is a given. After all, search engines like Google, Bing or Yahoo are a preferred way for consumers to find what they are looking for on the web.
Realistically, however, merely getting more traffic to your website does not necessarily equate to increased revenue. Rather, getting targeted traffic to your site generates new business leads and in turn, results in increased revenue.
Targeted traffic, quite simply, is traffic that comes to your landing page based on an existing interest in what you have to offer and often, intend to purchase. Obviously, traffic of this sort is much more useful than traffic that simply flows through your site, barely stopping to take a quick peek.
What a Landing Page IsIn the broadest sense of the word, any webpage on which a visitor can "land" is a landing page. But for the purposes of digital marketing, a landing page is much more. Unbounce describes landing pages in this way: "When discussing landing pages within the realm of marketing and advertising, it's more common to refer to a landing page as being a standalone web page distinct from your main website that has been designed for a single focused objective."
In most cases, that objective will be to generate leads. That is why Hubspot notes: "A good landing page will be targeted to a particular stream of traffic - say from an email campaign advertising a particular whitepaper - and, because it is targeted, and because it has an interesting offer behind a lead capture form, you will convert a higher percentage of your website visitors into leads with which you can follow up."
Data, Data EverywhereLet's be real. The world is drowning in data. That is likely why Forbes identified "data analyst" as the hottest corporate job of 2016. The question is, though, what is all this data doing for your marketing efforts? Possibly not much. According to Hubspot's 2016 State of Inbound report, 46 percent of marketers say that one of the biggest challenges their companies face is proving ROI for their marketing activities. As it turns out, you not only have to have the data, you have to use it.
With a valuation of $17.8 billion, Snapchat is one of the most valuable startups in the world. However, according to The Wall Street Journal, the company’s days as a unicorn could soon be numbered. The newspaper reports that Snap Inc., the recently renamed company behind Snapchat, is planning for an IPO which could take place as soon as March 2017.
A small business faces the constant challenge of figuring out how to compete with larger businesses in the same marketing space. For a certainty, large businesses have larger marketing budgets and can often make greater use of traditional marketing methods than smaller enterprises.
Topics: Digital Marketing