With a valuation of $17.8 billion, Snapchat is one of the most valuable startups in the world. However, according to The Wall Street Journal, the company’s days as a unicorn could soon be numbered. The newspaper reports that Snap Inc., the recently renamed company behind Snapchat, is planning for an IPO which could take place as soon as March 2017.
A small business faces the constant challenge of figuring out how to compete with larger businesses in the same marketing space. For a certainty, large businesses have larger marketing budgets and can often make greater use of traditional marketing methods than smaller enterprises.
Topics: Digital Marketing
Now, what if that essential piece of digital marketing strategy is business blogging? Would you still embrace it?
How Blogging Bolsters Digital Marketing Efforts
If you have embraced digital marketing as a way to reach more of your B2B clients, you know that your website is vitally important to the process. So, how does blogging help your website do its job? Blogging helps in several ways.
The question, then, is how do you get bumper-to-bumper traffic for your website? Here are some tips to get you started:
1) Ditch the outdated website design.
Just like interstate highways have diverted traffic from old country roads, a modern website design optimized for mobile and in line with buyer expectations will draw traffic. Load speed should be zippy. A single second delay in your website loading time can result in a 7 percent loss in conversion, and 40 percent of web users will abandon a website if it takes longer than 3 seconds to load.
In addition, a mobile responsive design and platform is almost a necessity these days. Not just because the Search Engines say it is, but because that is how many visitors are consuming your site today.
How would you define the word "expert"? What makes a person an expert in his or her field of endeavor? If your answer is "experience", you are right...partially. Experts are not simply those who have experience, but those who have learned the right lessons from their experiences.
What does this have to do with inbound marketing? A lot. If you are looking to save money and get the most bang for your marketing buck, it is best to work with experts in inbound marketing services who have learned from experience what works and what does not. The partnership can help you avoid costly mistakes as your marketing is shifted into overdrive and the journey to success is streamlined.
Topics: marketing tools
Marketing automation, people are talking a lot about it but what is it really? And, more importantly, can it generate more revenue for companies that implement it?
HubSpot defines marketing automation as "the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier."
Marketing automation is a tool that allows marketing departments to more effectively market to multiple channels like social, blogging, email, landing pages, and so on, and to automate certain tasks.
Topics: Marketing Automation
The sun has set on another summer and pupils across the U.S. are gearing up for the start of the new school year. As the schools prepare to throw open their doors, parents are preparing to open their wallets. This time of year is expensive for parents with average back-to-school spending per household set to each $674. Nationwide, total back-to-school spending will hit $27.3 billion, according to the National Retail Federation.