Digital Marketing Strategy Blog

5 Ways a Digital Marketing Agency Boosts Your Brand

Posted by Doug Milnor on Apr 27, 2016 8:57:00 AM

Does someone in your business have expertise in SEO? Are you well-versed in the variety of social media platforms by which to distribute your brand to a global audience? Do you understand how to get the most from Google AdWords and PPC campaigns? Are you confident in your content marketing efforts? Do you have professionals in place to handle a multimedia marketing campaign in a digital landscape and support your branding efforts when needed?

Digital marketing involves expertise in a multi-channeled approach.

If you cannot answer with a resounding "Yes" to these questions, hiring a digital marketing agency is probably a smart move on your part. LinkedIn's "5 Reasons to Hire a Digital Marketing Agency" notes in this regard: "An agency will provide specific expertise in campaign development and analytics so that the project will get done faster and done significantly better." That may be why Gartner reports that up to 50 percent of digital marketing activities are now being outsourced.

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Topics: Digital Marketing, Google PPC, Content Marketing, SEO, Social Media

Change in B2C Marketing Budgets

Posted by Doug Milnor on Apr 26, 2016 10:53:52 AM

Ran across this graph the other day, this made me think about how digital marketing is impacting budgets but also thought about the marketing veterans that have been in this game as long as I have been.

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Topics: Inbound Marketing, Marketing Budgets

Improve Your Digital Marketing Strategy with a Social Media Agency

Posted by Doug Milnor on Apr 25, 2016 11:19:00 AM

Having a comprehensive digital marketing strategy is no longer an option in today's business world. There are a lot of business owners who simply do not have the knowledge needed to execute a strong strategy over time. Anyone who wants to build a digital strategy may want to look at hiring a social media agency. Not only will this save the business time, but the professionals can develop a strategy that will last over time to drive customers and sales. ----As a business, it is important to know the customer base being targeted.

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Topics: digital marketing strategy, inbound Marketing Leads, Search Visibility

Why Your One-Size-Fits-All Inbound Marketing Strategy Is Not Working

Posted by Doug Milnor on Apr 18, 2016 11:16:00 AM

When you are trying to apply all the advice you have received about inbound marketing strategy, it is easy to lose sight of the fact that, at its essence, inbound methodology is based on the concept of an individualized, highly customized user experience. That is why a one-size-fits-all approach to inbound marketing will not succeed.

Inbound marketing is based on a customized experience for your audience.

If you Google inbound marketing, you will find volumes of information, advice, how-to guides, "definitive" lists, and so on. While some of the information provided is useful to a degree, the bottom line is this: If you want to succeed at inbound marketing, you must ensure that your strategy fits your business and your customers.

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Topics: Inbound Marketing, Digital Marketing, digital marketing strategy, Marketing

Changing Times - Is Your Sales Team Adjusting?

Posted by Doug Milnor on Apr 12, 2016 4:18:29 PM

A few years back, Connection Model saw the writing on the wall -- marketing was changing. With new digital access and capabilities, we realized that results from interruption marketing that we knew so well were diminishing. And more importantly, as information was becoming more and more available, the power was shifting from the company to the buyer. Consumers were purchasing goods and services on their time, based on research they were doing online combined with recommendations from their social media circle of influence.

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Topics: Inbound Marketing, Inbound Sales, Inbound Strategy

Mobile User Engagement Comparison Across Social Media

Posted by David Carpenter on Apr 7, 2016 10:21:42 AM

It’s been a rough year for Twitter. Fueled by doubts about the company’s growth and profit potential, Twitter’s shares plummeted by more than 60 percent in the past 12 months, shaving $20 billion off the company’s valuation.

And the bad news keep rolling in: Morgan Stanley lowered its price target to $16 a share in a note published on Thursday. The analysts quote Twitter’s weak user engagement and lackluster user growth as the main reasons for their downgrade.

According to comScore data, an average user in the United States spent less than 3 minutes a day using Twitter on mobile devices in the fourth quarter 2015 – Facebook sees 10 times that engagement, as our chart illustrates. To make things worse, Twitter’s mobile engagement has been declining for seven straight quarters until the end of 2015 and supposedly continued doing so in the first three months of 2016.

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Topics: Social Media, Facebook, Infographics

Business Blogging: Inbound Marketing Strategy You Need to Implement

Posted by Doug Milnor on Apr 5, 2016 9:36:00 AM

Why does business blogging work? If you are reading this, you have your answer. Business blogging works because there are people who come to your website and read content in which they are interested.

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Topics: Blog, Inbound Marketing Strategy

Developing a Comprehensive Inbound Marketing Strategy That Gets Results

Posted by Doug Milnor on Mar 28, 2016 8:35:25 AM

Pablo Picasso is quoted as saying: "Our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon which we must vigorously act. There is no other route to success." While Picasso may not have been a marketer by profession, he was undeniably successful in his chosen field. His plan for success came to fruition.

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Topics: Inbound Marketing, Content Marketing, social media strategy

Inbound Marketing Across the Generations

Posted by Doug Milnor on Mar 24, 2016 9:44:23 AM

Inbound marketing? Outbound techniques? Which marketing model is better for your brand?

The answer to that question is likely "Both". Unless your target audience is an incredibly miniscule part of the general population, you will likely find the most marketing success by employing a combination of inbound and outbound techniques.

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Topics: Inbound Marketing, Lead Generation, Outbound Marketing

Ways to Ensure the Efficiency of Your Internet Marketing Strategies

Posted by Doug Milnor on Mar 21, 2016 9:27:02 AM

Looking at your digital marketing budget, you likely know exactly where every dollar is going. Do you know, however, what each dollar is doing when it gets to its destination? In other words, are your internet marketing dollars being well spent?

Reasonably speaking, your marketing dollars are well spent if they are being used to target the appropriate audience and if they lead that audience to conversion. Thus, the efficiency of your digital marketing strategy can be defined by your level of success with targeting the right audience and leading that audience to conversion.

Is your internet marketing strategy hitting the efficiency mark?

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Topics: Marketing, ROI

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