The Connection Model team is back in the office after spending last week in Boston attending HubSpot's Inbound15. With approximately 14,000 other marketing professionals, we spent 4 days listening to some of the brightest minds in Inbound Marketing along with attending classes and seminars all designed to do one thing ... educate us on the newest tactics, tips and trends in today's ever changing market.
This was quiet, no big “mobilegeddon” like a few weeks past. No big press releases like what Google did with Pigeon, or Penguin, or Panda – in fact this one didn’t even have a name. But rest assured, this latest change to Google’s algorithm on what they serve up as a result can have just as big of an impact to your business.
When we talk about mobile viewability we give it a common sense definition: was the ad actually seen by a human?
Learn the terms and make sense out of industry jargon
Ever wonder why one industry firm calls a record in your database a "lead" while another calls it a "contact" and a third calls it a "prospect"? Well, it gets even more confusing as you dig in.
Topics: Marketing Automation
The other day I re-visited an article written by Jim Obermeyer entitled The Rule of 45: Predicting Sales Results From Inquiries which confirmed and put some analytics to our long-standing belief that proper nurturing of leads will ultimately result in more sales.
What should a CRM do?
CRM is a fairly widely used acronym. Classically defined as “Customer Relationship Management”, it’s been known in the past by a whole slew of acronyms including SFA (Sales Force Automation), PRM (Prospect Relationship Management) and CRM is such a loaded acronym; in fact, there’s a whole article on TechRepublic devoted to explaining the other related acronyms. Written in 2001, it’s pretty much still valid today.
"If a tree falls in a forest and no one is around to hear it, does it make a sound?" Can the same philosophical question be asked about your blog content? "If I publish remarkable content but no one reads it, is it working?"
Growing an audience that reads, learns and shares your content is important - but it's tough to do. It takes time and consistent effort applied in how you approach growing your audience of subscribers. Our friends at HubSpot know this all to well and have created an awesome infographic to teach you 12 ways to do so - and we wanted to share on our blog too.
Learn, enjoy and share their informative how-to content! Let us know what works and if you have any additional ideas to try. For more information, click on the infographic below to visit the HubSpot blog.
Content Marketing is KING for B2B Marketers... or so says a fascinating new Infographic and related report from Adobe, in concert with our friends at Econsultancy.
1. How to use information from Lifecycle Stages?
You are in need of a little Social Media Marketing secret. We have tools and software that can find people talking about you and your industry. Platforms that will make you feel you are drinking from a firehose with data and information.