Digital Marketing Strategy Blog

One of the most coveted jobs a marketer has is traffic director ... website traffic, that is. Traffic to your website translates into leads, which translate into conversions, which translates into revenue. So, traffic, especially the right traffic, is undeniably a big deal.

The question, then, is how do you get bumper-to-bumper traffic for your website? Here are some tips to get you started:

1) Ditch the outdated website design.

Just like interstate highways have diverted traffic from old country roads, a modern website design optimized for mobile and in line with buyer expectations will draw traffic. Load speed should be zippy. A single second delay in your website loading time can result in a 7 percent loss in conversion, and 40 percent of web users will abandon a website if it takes longer than 3 seconds to load.

In addition, a mobile responsive design and platform is almost a necessity these days.  Not just because the Search Engines say it is, but because that is how many visitors are consuming your site today.  

How would you define the word "expert"? What makes a person an expert in his or her field of endeavor? If your answer is "experience", you are right...partially. Experts are not simply those who have experience, but those who have learned the right lessons from their experiences.


What does this have to do with inbound marketing? A lot. If you are looking to save money and get the most bang for your marketing buck, it is best to work with experts in inbound marketing services who have learned from experience what works and what does not. The partnership can help you avoid costly mistakes as your marketing is shifted into overdrive and the journey to success is streamlined.

"Just the facts, ma'am." While this was the mantra of pop culture detective Joe Friday, it is a poor marketing strategy. Rather than relegating your FAQs page to the boring job of simply providing bland information about your products or services, use it as the powerful marketing tool it was meant to be.

Marketing automation, people are talking a lot about it but what is it really?  And, more importantly, can it generate more revenue for companies that implement it?

HubSpot defines marketing automation as "the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier."

Marketing automation is a tool that allows marketing departments to more effectively market to multiple channels like social, blogging, email, landing pages, and so on, and to automate certain tasks.

The sun has set on another summer and pupils across the U.S. are gearing up for the start of the new school year. As the schools prepare to throw open their doors, parents are preparing to open their wallets. This time of year is expensive for parents with average back-to-school spending per household set to each $674. Nationwide, total back-to-school spending will hit $27.3 billion, according to the National Retail Federation.

Ah, the power of the New Year's resolution. Back at the beginning of 2016, you likely made several resolutions, both personally and professionally. The end of the year is always a great time for marketers to look back on what has been accomplished and make big plans for the next year. But now that you are well past the mid-point of 2016, how are you doing with your inbound marketing strategy so far? Are you riding the trend train or still stuck at the station?
Is your inbound marketing strategy on track, or stalled at the station?

You just opened your doors for business...

You have a great product or service that you know people will love...

You know your brand's unique value proposition...

You are raring to go, right?

Now what? As with most startups, you are full energy but short on cash.  For your business to succeed you need to find customers which in turn generate revenue.  To start, most business-owners put their limited resources to work where you will get the greatest return, which typically means you should start with online marketing strategies.

The ideal in website traffic is pretty much the exact opposite of the ideal in highway traffic. On the highway, your preference is likely for minimal traffic that speeds along with hopefully no interruption either way. Conversely, on your website, you want lots of traffic that lingers around long enough to review all of the great content you have developed that describes your product or services, ultimately providing your organization with a decent shot of increasing your conversion rates.

As the long, hot days of summer continue, it is the perfect time to take a moment in the shade to review your digital marketing strategy. Though 2016 is now more than half over, there is still time to analyze your campaigns and make adjustments before year-end. More importantly, however, now is a great time to start planning your digital marketing strategy in earnest for 2017.

Once upon a time there was a school of thought that said: "If you have a lead, develop it ... period."

That thought process was, of course, fundamentally flawed. In the digital marketing age, however, that thought process can be deadly. Ask any modern day sales person and he or she will admit that pursuing worthless leads is a waste of time and money most businesses can ill afford.