Digital Marketing Strategy Blog

Advertisers will spend an additional $75 billion a year on mobile ads in 2018 compared to 2015

Posted by David Carpenter on Jun 23, 2016 11:34:42 AM

One of the golden rules of advertising is to always follow the eyeballs. And since many of us have our eyes fixed on our smartphones most of the time, it’s no surprise that advertising budgets are shifting to mobile devices as well.

According to Zenith's latest global advertising forecast, advertisers will spend an additional $75 billion a year on mobile ads in 2018 compared to last year. By then, mobile devices will have overtaken the desktop internet to become the second-largest advertising medium behind television. Zenith expects annual mobile advertising spending to reach $128 billion a year by 2018, well ahead of the $91 billion expected to be spent on desktop internet ads. 

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Topics: Infographics, Mobile Marketing, Mobile Advertising

5 Questions to Ask a Paid Search Professional

Posted by Amanda Joyce on Jun 20, 2016 10:30:34 AM

Are you in the market for a paid search management professional? If you’re not sure where to begin, you’re not alone! Before you enter the exciting yet complex world of paid search, we encourage you to familiarize yourself with each of these questions. After all, selecting the right paid search professional will set the stage for your success.

Are you Google Certified?

Google recommends that you work with a Google AdWords Certified Partner when outsourcing the management of your account. To become Google Certified, PPC professionals have to pass a series of tests to prove proficiency in every area of campaign management; from setup to mobile optimization. If you are going to entrust your PPC account and marketing dollars to an adverting professional, make sure they have earned their stripes!

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Topics: Digital Marketing, Google PPC, SEO

You Use Digital Marketing, But Does Your Business Have SMAC?

Posted by Doug Milnor on Jun 14, 2016 12:48:05 PM

Marketing is, inherently, about embracing innovation. It requires a forward-thinking approach. Digital marketing, in particular, must be about agility and using advanced technologies to interact with and engage your target audience.

As a digital marketer, you are using a variety of platforms and channels to broadcast your marketing message. But, are you using the technologies available in the best way? In other words, does your business have the SMAC stack?

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Topics: Inbound Marketing, Digital Marketing, SMAC

Recognized brands making bad mistakes

Posted by Doug Milnor on Jun 10, 2016 4:21:41 PM

Every once in a while you come across it.  Good companies, with recognized brands doing something that makes you scratch your head.  This happened to me just this week, within a topic that is near and dear to my heart; email marketing and lead nurturing.  

In October 2015 I took my wife to Napa Valley California to celebrate a milestone birthday.  We traveled with some long-time friends who have never been to Napa, so being a veteran I spent considerable effort in scheduling specific winery visits allowing some time in-between to freelance if desired to get the most of this brief excursion.

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Topics: Digital Marketing, Email Marketing

Use Social Media to Enhance Your Inbound Marketing Strategy

Posted by Doug Milnor on Jun 6, 2016 5:16:55 PM

What do Facebook, Twitter, Instagram, Pinterest, and Snapchat all have in common? If your answer is "My teenager uses all of them", you are only partially correct. The truth is that your marketing competitors are using all of them too.

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Topics: Inbound Marketing, Social Media, Marketing

How to Include Video with Your Digital Marketing Strategies

Posted by Doug Milnor on May 31, 2016 8:59:10 AM

IAB's "Video Ad Spend Study 2016" reports that marketers and advertisers are spending on average more than $10 million annually on digital video, representing an 85 percent increase from 2 years ago, and ad spending on original digital video programming increased 114 percent since 2014.

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Topics: Digital Marketing, Video

3 Digital Marketing Tactics That Put You in the Driver Seat of the Customer Experience

Posted by Doug Milnor on May 23, 2016 8:31:00 AM

No matter how businesses and their customers change over time, there is one truth that remains constant. The relationship you build with your customers is the foundation on which your business succeeds or fails.

Admittedly, customer satisfaction may have been easier to achieve in times past, when your interactions with customers were face-to-face and immediate. Generally speaking, humans depend largely on visual cues like those provided in body language to determine what someone else is thinking and feeling.

Digital business, however, does not afford you the luxury of deciphering customer satisfaction via body language. Therefore, effective digital marketing involves understanding the customer experience in more inventive ways.

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Topics: Digital Marketing, Converting Leads, customer retention

Sharpen Your Online Marketing Tools: Begin with Your Website

Posted by Doug Milnor on May 19, 2016 9:13:34 AM

It is time to face it. Your website is a big deal. In today's digitally conscious world, your website is the main touchpoint for your existing customers, the magnet that attracts leads, and the tool with which conversions are made. Your website is the face of your brand to the outside world.  

Ask yourself two quick questions...

1) Is your website working as hard for your company as you think it should?
2) Do you think your website is accurately conveying your brand?

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Topics: Website Traffic

Reality Check: Working With a Digital Marketing Agency Can Save You Time and Money

Posted by Doug Milnor on May 16, 2016 8:40:13 AM

Quick question: How much extra time do you have each day? If your automatic answer is "none", you are not alone. Business moves at an incredible pace, and you may find yourself struggling every day to handle just the bare minimum tasks which must be performed to keep your business running smoothly.

In this frenetic environment, effective digital marketing can be quite difficult. By its nature, digital marketing is about capturing the moment, perceiving trending topics and using them to attract your audience. It is about managing campaigns across multiple platforms that are segmented according to audience behaviors and contextual cues. In other words, it is complicated.


A realistic appraisal may reveal that it is time to work with a digital marketing expert.

Does that mean that you should hesitate to use digital marketing methods? Absolutely not. What it does mean, however, is that you may benefit from some help to get your digital marketing efforts up and running in the right direction.

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Topics: Digital Marketing, Marketing, Online Marketing

Which U.S. States Have The Fastest Internet Speeds?

Posted by David Carpenter on May 13, 2016 7:13:18 AM

According to Akamai, internet connection speed averaged 14.2 megabytes per second (mbps) for U.S. internet users in the last quarter of 2015, considerably slower than South Korea (26.7 mbps) or Japan (17.4 mbps). However, some states do have connection speeds faster than the national average. American internet users have the highest speeds in D.C. (a federal district rather than a state) averaging 21.3 mbps followed by Delaware and Rhode Island. 

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Topics: Infographics, Speed

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