Digital Marketing Strategy Blog

5 Ways Your Digital Marketing Depends on Your Landing Pages

Posted by Doug Milnor on Oct 21, 2016 11:25:40 AM

What does digital marketing have in common with competitive gymnastics? When push comes to shove, it is all about the nailing the landing ... page, that is.
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Topics: Digital Marketing

Rule #1 for Digital Marketing Analytics: Take Them Seriously

Posted by Doug Milnor on Oct 12, 2016 12:22:10 PM

Every marketer has heard the mantra "To measure is to know". While that is true, measurement simply to know is largely useless. You measure, not just to know, but to act.

Data, Data Everywhere

Let's be real. The world is drowning in data. That is likely why Forbes identified "data analyst" as the hottest corporate job of 2016. The question is, though, what is all this data doing for your marketing efforts? Possibly not much. According to Hubspot's 2016 State of Inbound report, 46 percent of marketers say that one of the biggest challenges their companies face is proving ROI for their marketing activities. As it turns out, you not only have to have the data, you have to use it.
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Topics: Digital Marketing, Social Media, ROI

Snapchat's IPO: How would it stack up to other recent tech giants?

Posted by David Carpenter on Oct 7, 2016 10:30:43 AM

With a valuation of $17.8 billion, Snapchat is one of the most valuable startups in the world. However, according to The Wall Street Journal, the company’s days as a unicorn could soon be numbered. The newspaper reports that Snap Inc., the recently renamed company behind Snapchat, is planning for an IPO which could take place as soon as March 2017.

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Topics: Social Media, Infographics

Partnering With a Digital Marketing Agency Is Not Just for the Big Guys

Posted by Doug Milnor on Oct 6, 2016 4:02:14 PM

A small business faces the constant challenge of figuring out how to compete with larger businesses in the same marketing space. For a certainty, large businesses have larger marketing budgets and can often make greater use of traditional marketing methods than smaller enterprises.

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Topics: Digital Marketing

Why Blogging Is an Important Part of Digital Marketing

Posted by Doug Milnor on Sep 29, 2016 1:04:59 PM

What if there was one digital marketing strategy that would increase your leads by 67 percent, make it 13 times more likely that you would enjoy a positive ROI for your effort, and help you to receive 97 percent more links to your website? Would you embrace that strategy? Of course you would. Not to do so would be practically like throwing money away.

Now, what if that essential piece of digital marketing strategy is business blogging? Would you still embrace it?

How Blogging Bolsters Digital Marketing Efforts

If you have embraced digital marketing as a way to reach more of your B2B clients, you know that your website is vitally important to the process. So, how does blogging help your website do its job? Blogging helps in several ways.

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Topics: Blogging, Digital Marketing, Marketing, B2B Marketing

5 Digital Marketing Techniques that Can Make Your Website More Popular

Posted by Doug Milnor on Sep 21, 2016 12:57:44 PM

One of the most coveted jobs a marketer has is traffic director ... website traffic, that is. Traffic to your website translates into leads, which translate into conversions, which translates into revenue. So, traffic, especially the right traffic, is undeniably a big deal.

The question, then, is how do you get bumper-to-bumper traffic for your website? Here are some tips to get you started:

1) Ditch the outdated website design.

Just like interstate highways have diverted traffic from old country roads, a modern website design optimized for mobile and in line with buyer expectations will draw traffic. Load speed should be zippy. A single second delay in your website loading time can result in a 7 percent loss in conversion, and 40 percent of web users will abandon a website if it takes longer than 3 seconds to load.

In addition, a mobile responsive design and platform is almost a necessity these days.  Not just because the Search Engines say it is, but because that is how many visitors are consuming your site today.  

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Topics: Digital Marketing, digital marketing strategy, Website Traffic

Insanely Powerful Inbound Marketing Services That Can Save You Money

Posted by Doug Milnor on Sep 16, 2016 2:15:00 PM

How would you define the word "expert"? What makes a person an expert in his or her field of endeavor? If your answer is "experience", you are right...partially. Experts are not simply those who have experience, but those who have learned the right lessons from their experiences.

What does this have to do with inbound marketing? A lot. If you are looking to save money and get the most bang for your marketing buck, it is best to work with experts in inbound marketing services who have learned from experience what works and what does not. The partnership can help you avoid costly mistakes as your marketing is shifted into overdrive and the journey to success is streamlined.

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Topics: Inbound Marketing, Mobile Websites

How FAQ Pages Can Be Effective Marketing Tools

Posted by Doug Milnor on Sep 14, 2016 1:14:00 PM

"Just the facts, ma'am." While this was the mantra of pop culture detective Joe Friday, it is a poor marketing strategy. Rather than relegating your FAQs page to the boring job of simply providing bland information about your products or services, use it as the powerful marketing tool it was meant to be.
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Topics: marketing tools

Digital Marketing Tools: Should You Be Using Marketing Automation Software?

Posted by Doug Milnor on Sep 9, 2016 1:16:15 PM

Marketing automation, people are talking a lot about it but what is it really?  And, more importantly, can it generate more revenue for companies that implement it?

HubSpot defines marketing automation as "the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier."

Marketing automation is a tool that allows marketing departments to more effectively market to multiple channels like social, blogging, email, landing pages, and so on, and to automate certain tasks.

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Topics: Marketing Automation

Back to School Spending Will Hit $27.3B [INFOGRAPHIC]

Posted by David Carpenter on Sep 1, 2016 7:02:07 AM

The sun has set on another summer and pupils across the U.S. are gearing up for the start of the new school year. As the schools prepare to throw open their doors, parents are preparing to open their wallets. This time of year is expensive for parents with average back-to-school spending per household set to each $674. Nationwide, total back-to-school spending will hit $27.3 billion, according to the National Retail Federation.

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Topics: Infographics, Retail

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