Digital Marketing Strategy Blog

Content Marketing is KING for B2B Marketers... or so says a fascinating new Infographic and related report from Adobe, in concert with our friends at Econsultancy.

Content Marketing was cited by 24% of respondents as the #1 opportunity for 2014, just ahead of Customer Experience (15%) and Multichannel Campaign Management (11%).  

1. How to use information from Lifecycle Stages?

You are in need of a little Social Media Marketing secret. We have tools and software that can find people talking about you and your industry. Platforms that will make you feel you are drinking from a firehose with data and information.

There are many ways to develop a highly successful Blogging and Content Production Strategy. In this post I want to provide four (4) of the most important ones.

With the Super Bowl right around the corner, the smart folks at our software partner HubSpot decided to pit these two disparate groups against each other in the infographic below to decide which side is more successful. (Read the original post including HubSpot's methodology at the end of the post).

There's certainly an overwhelming amount of media coverage in the week leading up to the Super Bowl, but how do the teams fare on a media comparison... specifically speaking, how do the teams and their respective fan bases compare in terms of sheer numbers, amount of interaction and contagious excitement (as measured by re-tweets and shares?) We decided to use social media tools and methods we typically reserve for clients to try and find out!

We know the BIG GAME will be decided Sunday evening, February 2nd, 2014, but which team and its fans are winning the battle off the field for search and social media dominance? We decided to find out, deploying a range of research tools we normally use for clients to provide us the data to arrive at the answer.

Choosing how many questions to ask and in which order on your Landing Pages can be one of the most important pieces of lead generation. Fine tuning and testing is an ongoing process for the agile marketer. Our friend Lisa Margetis created an Infographic showing various areas to test and work on the science of your lead generation.

Are you using words or phrases with highly searched expressions that your buyer personas use? If you're taking your first or second cut at Keyword research it is not that easy. Do you know how to find your keywords that your prospective buyers are using to find your competition? Have you begun a Keyword Development Plan to research and insure the best optimal SEO results possible?

Have you been struggling to find success with transitioning to an Inbound Marketing strategy? To understand the underlying reason some websites fail to attract and convert new visitors requires answers to several basic questions. Advancements to the HubSpot Content Optimization System (previous versions known as the Content Management System) this past year have allowed customers to generate thousands of new visitors and leads.  Customers have raved about HubSpot’s analytics which truly help a marketer turn prospects into customers.