No matter how businesses and their customers change over time, there is one truth that remains constant. The relationship you build with your customers is the foundation on which your business succeeds or fails.
Admittedly, customer satisfaction may have been easier to achieve in times past, when your interactions with customers were face-to-face and immediate. Generally speaking, humans depend largely on visual cues like those provided in body language to determine what someone else is thinking and feeling.
Digital business, however, does not afford you the luxury of deciphering customer satisfaction via body language. Therefore, effective digital marketing involves understanding the customer experience in more inventive ways.
What are your customers revealing about their level of satisfaction?