Named Top 12 Drift Agency Partner for 2020

 

Does Your Website Need to Convert More Leads?

Many people are not yet convinced that chatbots have the power to transform customer experience. The big question is whether chatbots (or, as we refer to them, "leadbots") are just another fad technology that will soon pass, or a true disruption with the potential to drive qualified leads for your business.

Here are five reasons "Leadbots" are disruptors that will help your business thrive:

Chatbots (Leadbots) can save you money

Imagine having one employee in charge of interacting with every single person who ever visits your website regardless of the time, language and the number of people using your site simultaneously. Now think about what that person’s paycheck would look like… Luckily Leadbots and Chatbots like Drift can replace that person so they can have regular hours instead of being a superhuman who doesn’t need sleep.

The company’s main focus with leadbots will be to provide playbooks for common questions and important pages on their websites so their chatbot can help potential customers get their questions answered and complete tasks quickly. This means that on-demand information will be available 24/7 and the company’s ’ services will be 1-click away at all times.

Budget
WomanOnComputer

Leadbots are easy to use

You don't have to be a website wizard to use a leadbot. They have been designed so that anyone, regardless of age or familiarity with technology, can get immediate value by having a chatbot solve problems or answer questions for you quickly and easily through a conversation. This saves your customers from the dreaded hold music and creates a positive interaction with your brand. This can lead to a positive review of your company or even new business.

A truly personalized experience

Chatbots’ ability to understand users’ intent and its ability to use context means we can now create much more meaningful and personalized experiences. For a chatbot, it’s really easy to segment their audience and give different users different experiences based on their questions and who they are.

Every time someone interacts with a bot and starts chatting, the business knows the user identity and can ask them to opt into a certain call to action. For example, newsletter signups, scheduling a meeting, or a demo request. This also allows the chatbot to collect user data to qualify this person as a lead and have a more tailored conversation with your customer since it is able to personalize each new interaction.

ManOnComputer
WomanOnPhone

Re-engage With Users In A Relevant Way

As you collect more information in your leadbot about your customers, it’s possible to use that information to re-engage with users and build a stronger relationship that will lead to in-chat orders. Brands are able to send relevant messages, in a personalized way, at the right time, by continuing conversations with customers and providing them with relevant information on products or services in which they are interested.

Handoff To A Real Person Seamlessly

Leadbots alone will not solve each and every problem a customer may have. Your playbook for the chatbot can only cover so many topics, and when a question or need arises that is not in the bot’s current playbook,  you need to have a button in the conversation connecting the customer to a real person to continue the positive user experience. For example, imagine someone asking if they left something at the hotel they just stayed at, the chatbot would have no way of being able to answer that question, so it would connect this customer to a real person who can go and check the lost and found at the hotel. Thus continuing the positive customer experience.

Handshake

Chatbots (Leadbots) can save you money

Imagine having one employee in charge of interacting with every single person who ever visits your website regardless of the time, language and the number of people using your site simultaneously. Now think about what that person’s paycheck would look like… Luckily Leadbots and Chatbots like Drift can replace that person so they can have regular hours instead of being a superhuman who doesn’t need sleep.

The company’s main focus with leadbots will be to provide playbooks for common questions and important pages on their websites so their chatbot can help potential customers get their questions answered and complete tasks quickly. This means that on-demand information will be available 24/7 and the company’s ’ services will be 1-click away at all times.

Budget

Leadbots are easy to use

You don't have to be a website wizard to use a leadbot. They have been designed so that anyone, regardless of age or familiarity with technology, can get immediate value by having a chatbot solve problems or answer questions for you quickly and easily through a conversation. This saves your customers from the dreaded hold music and creates a positive interaction with your brand. This can lead to a positive review of your company or even new business.

WomanOnComputer

A truly personalized experience

Chatbots’ ability to understand users’ intent and its ability to use context means we can now create much more meaningful and personalized experiences. For a chatbot, it’s really easy to segment their audience and give different users different experiences based on their questions and who they are.

Every time someone interacts with a bot and starts chatting, the business knows the user identity and can ask them to opt into a certain call to action. For example, newsletter signups, scheduling a meeting, or a demo request. This also allows the chatbot to collect user data to qualify this person as a lead and have a more tailored conversation with your customer since it is able to personalize each new interaction.

ManOnComputer

Re-engage With Users In A Relevant Way

As you collect more information in your leadbot about your customers, it’s possible to use that information to re-engage with users and build a stronger relationship that will lead to in-chat orders. Brands are able to send relevant messages, in a personalized way, at the right time, by continuing conversations with customers and providing them with relevant information on products or services in which they are interested.

WomanOnPhone

Handoff To A Real Person Seamlessly

Leadbots alone will not solve each and every problem a customer may have. Your playbook for the chatbot can only cover so many topics, and when a question or need arises that is not in the bot’s current playbook,  you need to have a button in the conversation connecting the customer to a real person to continue the positive user experience. For example, imagine someone asking if they left something at the hotel they just stayed at, the chatbot would have no way of being able to answer that question, so it would connect this customer to a real person who can go and check the lost and found at the hotel. Thus continuing the positive customer experience.

Handshake

Frequently Asked Questions about Drift

This is a common misconception. What really sets Drift apart is its ability to use AI to deliver playbooks which interact with the visitor and deliver a customized response -- otherwise known as a conversation -- which relieves employees from being the front line for the 90% of questions and requests that are simple to handle via automation.  

Yes, you certainly can. Although Drift is relatively simple to get started and learn, getting up to speed with the number of playbooks, conversations and use cases you need to capitalize on the technology throughout your website can be a big challenge. 

That's where agencies like Connection Model come in. We were recognized by Drift in 2019/2020 as a Top 12 Drift partner, which simply means that we are equipped to help businesses deploy and succeed using Drift. 

Traditional Way Of Marketing

Navigation

Unassisted Navigation

Unassisted Navigation

You're responsible for trying to find the information you want. There's no one there to guide you or answer a simple question.

Form

Form

Form

You have to fill out every line in a form — even if it doesn't relate to what you need

iconfinder_Mail_message_mobile_mobile_email_mobile_massage_1856138

Email

Email

Contact Us emails may or may not be answered today (or tomorrow, or this week, this month…) They may not even get delivered — you really can't be sure

iconfinder_Laptop_online_play_playlist_videos_youtube_1856104

CRM

CRM

You are an entry in a database. Your value and therefore your priority to get a response could be determined by check boxes and faceless lead scoring.

iconfinder_Internet_laptop_layout_presentation_web_webpage_website_1856095

Qualified

Qualified Lead

IF you got enough check boxes, and if you score high enough, you may be bombarded by emails and calls (typically at the most inconvenient time!)

Conversational Marketing

CRM

Conversations

A HUMAN like conversation interaction allows you to get all the information you need in an instant.

iconfinder_Internet_laptop_layout_presentation_web_webpage_website_1856095

Qualified

You are qualified NOW! NO waiting. In real time you are qualified as a potential customer or client and given all the information you need to take the next step.

mobilePhones

Chat With People On Your Website

Your prospects and customers want help in real-time, and now it's easy to give them the answers they need. You can help people out just like you'd message a friend. So now you can talk to your leads and customers in real-time, wherever you are.

Demo LeadBot

Drift Clients Are Seeing Great
Success Using LeadBots

400%

Increase in conversion rate

$3.6M

in pipeline generated

300%

Increase in website engagement

$1.7M

in closed-won revenue

63%

decrease in sales cycle

40%

more demos

Certified Partnership

Connection Model is a Drift Certified Partner -- and recently recognized as a "Top 12 Agency Partner" by Drift. This means that we can help your company build playbooks that will help you generate more leads in less time for your sales team to convert to revenue.

Contact us to learn how we can build you a conversational marketing platform that streamlines your lead generation process today. (Why not try our bot on the right >> and get started today?)

Book an Introductory Call
Drift Top 12 Partner