--- title: What is Inbound Marketing --- [![](https://www.connectionmodel.com/hubfs/Assets/Images/connection_model_full-tiny.svg)](https://www.connectionmodel.com/) [Contact](https://www.connectionmodel.com/contact)   |   [ Support](https://www.connectionmodel.com/Support)    |    [Book a Demo](https://www.connectionmodel.com/contact) [![](https://www.connectionmodel.com/hubfs/Assets/Images/connection_model_full-tiny.svg) ](https://www.connectionmodel.com/) ![magnet](https://www.connectionmodel.com/hubfs/magnet.svg) # What's Inbound Marketing ### Attract | Convert | Close | Delight [ Learn More ](https://www.connectionmodel.com/contact) ![google-laptop](https://www.connectionmodel.com/hs-fs/hubfs/Assets/google-laptop.png?width=550&name=google-laptop.png) ## Driving Free Traffic Increasing the visibility and “search-ability” of your website to drive increased organic website traffic through: - **Search Engine Optimization** - On-Page and Off-Page SEO, Local, National and Global - **Organic Link Building** - the currency of the web - **Search Engine Optimized News Releases** - powerful for link-building and driving awareness - **Blogging** - Business Blogging is essential for every business online - **Social Media Growth** - Social Media Marketing can be the greatest source of organic links, creating community, educating and creating awareness ## Services Around Inbound Marketing ![play-button](https://www.connectionmodel.com/hubfs/Assets/play-button.svg) ### Online Video We help clients create more engaging web experiences through online video, and help them get their videos watched, rated and shared to increase visibility and dramatically increase average time on site. ![checkmark](https://www.connectionmodel.com/hubfs/Assets/checkmark.svg) ### Continual Improvement Process We help clients create an ongoing Inbound Marketing program complete with regular blogging, link building, social media growth, engagement and optimization, SEO-News Releases. ![graph](https://www.connectionmodel.com/hubfs/Assets/graph.svg) ### Lead Generation Effectiveness We help clients build out the middle of the sales & marketing funnel by creating and testing sales-stage-appropriate content, high performing landing pages, and compelling offers. ![Google](https://www.connectionmodel.com/hubfs/Assets/Google.svg) ### Paid Search and Social Dramatically improve the results you’re getting from Google AdWords and other networks with a PPC Audit or a Paid Social Pilot. ![profile](https://www.connectionmodel.com/hubfs/Assets/profile.svg) ### LifeCycle Marketing Using powerful new tools in our software platform we’ll be able to help you increase return visits, relevancy and ultimately drive more conversions ![landing-page](https://www.connectionmodel.com/hubfs/Assets/landing-page.svg) ### Landing Page Optimization We work on improving the match between paid media sources and the resulting landing pages with a process that uses testing and best practices implementation. 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