David Carpenter
Many marketers know that digital marketing has come a long way since the early days of the internet. Back in the 1990s, businesses were just starting to figure out how to show up online. A decade later, search engines got smarter, and social media...
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E-commerce puts digital marketing at the forefront of business strategies. In this industry, social proof is the psychological phenomenon of individuals looking to each other’s actions to guide their own behavior. This concept reflects the...
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Digital public relations (PR) have evolved drastically over the past few years. Press releases are now considered old school, and you need to adopt new strategies to maintain credibility in a competitive landscape. You’ll need to use a blend of...
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