Results-Driven Digital Marketing Blog

What Are SEO-Friendly URLs and Why Should You Use Them?

When you decided to create a website for your business, you probably weren’t thinking about the structure of your URLs. But it’s important and not something you want to re-do months or years down the road.

A URL that has the right structure is clean...

What is Search Intent and Why Does It Matter for Your SEO Efforts?

If your business is looking to rank in Google, it needs to produce content that aligns with search intent. If you are optimizing for various search terms but not getting the results you expect from your inbound marketing efforts, the disconnect is...

What Is Keyword Mapping and Why Does It Matter?

It’s tough to have an effective and comprehensive digital marketing strategy that doesn’t consider keywords. With Search Engine Optimization (SEO), keywords are one of your foundations and the drivers that can get you top spots in organic search...