David Carpenter
The internet has undeniably reinvented how we live, shop, and work. It has positioned search engines as the ultimate gateway to information, from Bing and Yahoo! to the world’s most used engine, Google.
For decades, businesses have competed for the...
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A 2024 survey revealed that many businesses worldwide plan to increase their content marketing budgets. This proves that content is still “king,” and marketers are looking for more ways to use it. So, are you making the most of your investment?
You...
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Beyond your sitemaps and your website’s backend, content that speaks to your audience will separate you from your competitors. You need to know your audience to create bespoke content that resonates and (later on) ranks. This is where audience...
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