David Carpenter
If you are trying to boost your leads online (and who isn't), and you are using paid media as a strategy, you may be thinking of bidding on or optimizing for a competitor's branded keywords. Is this a good strategy, or something that you should...
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Every business wants to see itself as having a solution, a value proposition and an approach to business so unique that they are easily separated from the pack. Probably the most common response we receive from conversations we have with potential...
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Inbound marketing has continued to displace outbound marketing as a company's primary means of generating leads, building its brand and growing its audience. However, this is not a market-specific phenomenon. It's market-agnostic and widely-endorsed...
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