David Carpenter
Over the last few years marketers have reached a point where unfocused marketing campaigns are no longer effective. Instead, consumers want and expect hyper-personalized digital marketing messages, which have become scalable thanks to various...
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Creating a more personalized experience for customers has become a top priority for marketers across every industry, from retail to banking to manufacturing to hospitality. Whether its B2C or B2B, customers have become increasingly frustrated by...
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As communication channels have evolved, one of the goals has been to remove obstacles. The Pony Express served a purpose, but no one liked waiting days or longer for a response. So, the telegraph was invented, but those messages took forever to...
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