Marketing automation tools have delivered a level of efficiency to inbound marketing that wasn’t possible just a few short years ago. But, applying the same solution to every lead may no longer make sense in today’s environment.
Now that the...
Read MoreCreating a more customer-focused experience has become a top priority for digital marketers across industries in both B2C and B2B markets. Consumers are increasingly frustrated with brands that don’t tailor content toward their interests, making...
Read MoreMarketers in 2020 have reached a point where unfocused marketing campaigns are no longer effective. Instead, consumers want and expect hyper-personalized digital marketing messages, which have become scalable thanks to various advancements in...
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