David Carpenter
If you’re serious about optimizing your customer journey, drop the idea that every touchpoint needs its own form or contact button. When these appear in different places, customers end up explaining themselves at every turn—which is no good for...
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Do you remember when AI in marketing used to mean simple rules, grammar checks in copy, and autoresponders? The game has changed.
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Good marketing runs on good data. All marketers know that. If you want to understand your customers, you need to know a few things about them, such as their names, locations, or behaviors. However, you cannot just collect these details. Users must...
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