Results-Driven Digital Marketing Blog

Digital Marketing Tools: Should You Be Using Marketing Automation Software?

Marketing automation, people are talking a lot about it but what is it really?  And, more importantly, can it generate more revenue for companies that implement it?

HubSpot defines marketing automation as "the software that exists with the goal of...

Top Benefits of Marketing Automation as an Inbound Marketing Strategy

Is your inbound marketing strategy falling short?

Are you getting solid traffic, but it's just not converting?

Or perhaps you're bogged down in routine marketing tasks?

If this sounds like your business, it might be time to try marketing automation.

How to Speak Marketing Automation

Learn the terms and make sense out of industry jargon

Ever wonder why one industry firm calls a record in your database a "lead" while another calls it a "contact" and a third calls it a "prospect"? Well, it gets even more confusing as you dig in.