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What is the Sans Serif Invasion?

How and Why Brands are Changing Their Logos Today it seems like you can't go anywhere without seeing a logo featuring a sans-serif font. Sans-serifs have taken the branding world by storm, yet hardly anyone realizes it, with companies across various industries jumping on the bandwagon. But why has...

  David Carpenter         
A typeface on white background

What is the Sans Serif Invasion?

How and Why Brands are Changing Their Logos

Today it seems like you can't go anywhere without seeing a logo featuring a sans-serif font. Sans-serifs have taken the branding world by storm, yet hardly anyone realizes it, with companies across various...

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