David Carpenter
When big data started taking off around 2005, businesses gained access to vast amounts of information about customers, finances, and day-to-day operations. But having all that data did not mean people, especially marketing teams, used it. Many still...
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Businesses today cannot survive without marketing. Competition is everywhere! From emails and social media to offline events, everyone is trying to turn audiences into customers. As such, marketing teams are always under pressure. That said, you...
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Nearly half of marketers put a third of their budget toward video content. At the same time, more than a third plan to increase their video spend in the coming years. Why? Because when done right, video marketing delivers a solid return on...
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