Results-Driven Digital Marketing Blog

Measuring the Real Impact of Video Content

Nearly half of marketers put a third of their budget toward video content. At the same time, more than a third plan to increase their video spend in the coming years. Why? Because when done right, video marketing delivers a solid return on...

Common PPC Mistakes That Could Be Costing You Thousands

Pay-per-click (PPC) advertising is essential to a comprehensive digital marketing strategy, but many companies are doing it wrong. PPC campaigns are already costly enough, so making mistakes that cost you even more money can harm your overall...

SMS Marketing Strategies That Drive Immediate Action

If you feel SMS marketing isn’t getting you the desired results, you might just need to change your strategy or approach. 

Contrary to popular belief, SMS is a highly effective marketing channel because it allows you to speak directly to your...