Results-Driven Digital Marketing Blog

Building Long-Term Relationships With Influencers: A Strategic Approach

Once upon a time, brands made million-dollar deals with A-list celebrities and high-profile public figures wearing their clothes or using their products. Influencer marketing was just that — famous people in front of professional cameras.

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Affiliate Marketing vs Influencer Marketing: Which Is Right for You?

Many marketers know that digital marketing has come a long way since the early days of the internet. Back in the 1990s, businesses were just starting to figure out how to show up online. A decade later, search engines got smarter, and social media...

From Press Releases to Influencers: How to Evolve Your Digital PR Strategy

Digital public relations (PR) have evolved drastically over the past few years. Press releases are now considered old school, and you need to adopt new strategies to maintain credibility in a competitive landscape. You’ll need to use a blend of...