Results-Driven Digital Marketing Blog

Google's Featured Snippet: What Every Digital Marketer Should Know

If your business wants to gain and keep the attention of the world’s largest search engine, it will have to master as many of Google’s features as possible. What’s super frustrating is that Google is constantly changing its features.

When consumers...

Improve Your Local Marketing Results by Using Review Management Best Practices

Online review sites have been around for about a decade, and they now play a dominant role in consumer buying decisions. However, how online reviews specifically impact business results has been largely a point of speculation - until now.

Marketing...

Google Changes How It Assesses Content Quality

This was quiet, no big “mobilegeddon” like a few weeks past. No big press releases like what Google did with Pigeon, or Penguin, or Panda – in fact this one didn’t even have a name. But rest assured, this latest change to Google’s algorithm on what...