Digital Marketing Blog from Connection Model, a nimble Digital Marketing Agency | Digital Marketing (52)

Digital Marketing and Metrics: Numbers You Need to Know

There is no shortage when it comes to digital marketing metrics you can analyze. After all, one of the distinguishing characteristics of digital marketing is that performance can be measured in almost every aspect of your campaigns. While that is a... Read More

Digital marketing

How Will Google Accelerated Mobile Pages Impact Digital Marketing?

As a digital marketer, you have probably read and heard at least something about Google's Accelerated Mobile Pages (AMP). Google introduced the open source initiative back in October of 2015. Now that a little more than a year has passed, it is time... Read More

How to Plan Your Digital Marketing Budget for the New Year

It's that time of year again. As we come to the end, if you haven't already, it is time to start planning your digital marketing budget for the new year. Forrester estimates that the average firm should allocate upwards of 50 percent of its... Read More