David Carpenter
Your business has probably put a lot of time and effort into its YouTube digital marketing campaign, and for good reason. The platform has over a billion users, and statistics show that using branded videos can increase engagement and conversions.
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ROI is the crown jewel of any effective marketing team. Whether in-house or external, groups of marketing professionals measure their success based on the dollars brought in relative to the dollars spent on marketing efforts. This may seem like a...
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The retail ecosystem is changing at an accelerated pace, and it's rapidly transforming the face of brands. Even though staples like Macy's, JC Penny, and the Gap are closing stores, the truth is that consumer spending is up and retail is simply...
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