David Carpenter
Video has become one of the most effective ways for companies to connect and engage with current and potential customers online. Busy lives and short attention spans have created a need for content that is both comprehensive and brief. Video content...
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Creating a more customer-focused experience has become a top priority for digital marketers across industries in both B2C and B2B markets. Consumers are increasingly frustrated with brands that don’t tailor content toward their interests, making...
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Over the last few years marketers have reached a point where unfocused marketing campaigns are no longer effective. Instead, consumers want and expect hyper-personalized digital marketing messages, which have become scalable thanks to various...
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