David Carpenter
Imagine someone walks up to you and says, “Buy this watch.” That’s it — no explanation, context, or emotion. You’d probably blink a few times and say, “What?”
As human beings, it’s not enough to just be told. We want to feel. We want a reason that...
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When you last launched a high-budget ad campaign, did you notice the analytics lighting up with thousands of clicks and impressions, but your conversions barely moved? If you dig deep, you’ll likely find traffic from suspicious sources and realize...
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AI is everywhere and is changing the marketing game. There’s no stopping it.
Hence, you as a digital marketer should leverage its power, whether personalizing messages or creating smash-worthy content that resonates and converts.
With so many...
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