David Carpenter
Many marketers know that digital marketing has come a long way since the early days of the internet. Back in the 1990s, businesses were just starting to figure out how to show up online. A decade later, search engines got smarter, and social media...
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Pay-per-click (PPC) advertising is every digital marketer’s trusted weapon. It drives targeted traffic and converts leads, yielding up to 200% ROI with effective optimization. You may be using this approach, but are you maximizing it? You must try...
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Digital marketing has long been an established part of every business strategy. It is undoubtedly an effective approach, but every marketer must be ready for how dynamic it can be. Fortunately, you have advanced web analytics as your guide.
When we...
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