David Carpenter
The B2B sales process rarely moves fast. In fact, it never moves fast. A typical deal involves several decision-makers, internal reviews, budget conversations, and a whole lot of back-and-forth before anyone signs a contract. There is no shortcut....
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Have you ever walked through a shopping district and received a notification from a nearby shop? Maybe it was the just-opened branch of your favorite clothing store, or a brand celebrating its anniversary with 20% off on everything that day....
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Every marketing team is under a microscope. As we enter 2026, expectations around performance — and proof of performance — are rising, with companies and boards wanting to know whether their marketing efforts are truly worth the budget. As such, it...
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