David Carpenter
When you work with your website daily, you may not notice if it’s becoming outdated or not functioning the way it should. But with more and more consumers going through search engines to locate the businesses they need, a strong web presence is...
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Conversion rate optimization can be one of the most challenging tasks in digital marketing. One of the reasons for this is that there is no magic formula that works for every audience and every page. And it’s also incredibly difficult to track how...
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You’ve taken a look at your website’s analytics and noticed that your bounce rate is through the roof. Unfortunately, a higher number isn’t better when it comes to this metric.
When your bounce rate is high, you probably won't get the conversions...
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