David Carpenter
Google announced in 2020 that it would be introducing a new ranking algorithm in the coming year. The search engine regularly changes how it ranks websites, so this likely didn’t come as a shock. What is surprising is that Google is planning to...
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When you work with your website daily, you may not notice if it’s becoming outdated or not functioning the way it should. But with more and more consumers going through search engines to locate the businesses they need, a strong web presence is...
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Conversion rate optimization can be one of the most challenging tasks in digital marketing. One of the reasons for this is that there is no magic formula that works for every audience and every page. And it’s also incredibly difficult to track...
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