David Carpenter
Website user experience, also known as UX, is how it feels — not just visually, but emotionally and practically — for someone to interact with your website or digital product. Those feelings add up to tangible business outcomes. In fact, Forrester...
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Online marketing continues to evolve. There are now more platforms and new technology available to reach and engage with current and potential customers. What hasn’t changed is the goal.
You still need people to “convert” or click through to your...
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In digital marketing, the end goal is always to get a potential client or customer to your website to make a purchase, fill out a contact form, request a quote, or make an appointment. The page on your website where that customer lands to complete...
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