David Carpenter
With so much in the world leaning toward automation, it's no surprise that bots are everywhere, especially in the world of marketing. While it's still necessary to be hands-on with any marketing strategy, bots and automation certainly don't hurt...
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Today’s consumers are not only used to instant gratification; they’ve come to expect it. There’s a common misconception that brand loyalty means more than it does when the truth is that consumer behavior and preferences are largely ruled by...
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As technology becomes more advanced, consumer expectations of brands have continued to evolve. While consumers were once content to wait days or hours for a response to an inquiry, now most prefer something more immediate.
For brands, meeting...
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