David Carpenter
Have you ever noticed an actor in a movie use a sleek electric toothbrush in a shape and color you like? You’re considering buying one, but you’re unsure about the brand or model. And when you try to type “silver electric toothbrush” into Google, it...
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Everyone has experienced looking for a coffee shop during a lunch break or needing a nearby mechanic after a flat tire. In these situations, you pull out your phone, type “best [service] in [city],” and immediately get a list of options.
A local...
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The internet has undeniably reinvented how we live, shop, and work. It has positioned search engines as the ultimate gateway to information, from Bing and Yahoo! to the world’s most used engine, Google.
For decades, businesses have competed for the...
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