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Results-Driven Digital Marketing Blog

          

The Art of Storytelling: How to Craft Content That Resonates

Imagine someone walks up to you and says, “Buy this watch.” That’s it — no explanation, context, or emotion. You’d probably blink a few times and say, “What?” As human beings, it’s not enough to just be told. We want to feel. We want a reason that makes us care and draws us in. Even the simplest...

  David Carpenter         
storytelling media icons with a silhouette

The Art of Storytelling: How to Craft Content That Resonates

Imagine someone walks up to you and says, “Buy this watch.” That’s it — no explanation, context, or emotion. You’d probably blink a few times and say, “What?”

As human beings, it’s not enough to just be told. We want to feel. We want a reason that...

Read More
ad copy vs website copy

Ad Copy vs. Website Copy: Mastering the Art of Persuasion in Digital Marketing

Content marketing is exciting. Not every digital marketer will agree, but what better way to let people know what you’re offering than through words and visuals?

Words are everywhere in digital marketing, with ads and websites being two of the most...

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origami swan transforms into hummingbird then paper airplane

Maximizing Your ROI With Repurposed Content

A 2024 survey revealed that many businesses worldwide plan to increase their content marketing budgets. This proves that content is still “king,” and marketers are looking for more ways to use it. So, are you making the most of your investment? 

You...

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