Results-Driven Digital Marketing Blog

History of Google Updates

Let's face it, how we approach search engine optimization (SEO) today differs from how it was done ten years ago. One key reason is that search engine algorithms have been refined to better serve user needs.

While many algorithm updates are subtle...

What’s the Fate of AI and Digital Marketing?

On August 18, 2022, Google announced its “helpful content update” to weed out low-quality content that focuses on search engine optimization (SEO) tactics instead of providing value to the reader.

This change means that marketers must shift their...

Do Social Media Platforms Use Algorithms?

Social media has evolved into a powerful marketing tool for businesses today. Facebook, Instagram, Twitter, and even LinkedIn are some of the largest platforms online that can make a significant difference for your business when utilized the right...