David Carpenter
ROI is the crown jewel of any effective marketing team. Whether in-house or external, groups of marketing professionals measure their success based on the dollars brought in relative to the dollars spent on marketing efforts. This may seem like a...
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Using social media sites like Twitter to promote your business is an acceptable practice, but selling yourself online can be tough. Everyone's trying to achieve the same goal, so how you approach Twitter can make a difference in the success of...
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The retail ecosystem is changing at an accelerated pace, and it's rapidly transforming the face of brands. Even though staples like Macy's, JC Penny, and the Gap are closing stores, the truth is that consumer spending is up and retail is simply...
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