David Carpenter
It’s a common practice for businesses to separate their digital marketing tactics to target various strategies such as organic or paid search. But creating these silos can be less efficient, waste time, and even cost you more money in ads and...
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As COVID-19 has become a global pandemic and communities struggle to “flatten the curve,” many organizations are leveraging technologies like chatbots. Social distancing, remote work, and homeschooling are new challenges for many, and it’s no...
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Over the last few years marketers have reached a point where unfocused marketing campaigns are no longer effective. Instead, consumers want and expect hyper-personalized digital marketing messages, which have become scalable thanks to various...
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