David Carpenter
Today’s consumers are not only used to instant gratification; they’ve come to expect it. There’s a common misconception that brand loyalty means more than it does when the truth is that consumer behavior and preferences are largely ruled by...
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Webmasters have long argued about whether link-building helps or hinders search engine optimization (SEO). Some avoid the practice altogether, while others insist that a well-planned, strategic and organic approach to link-building is an absolute...
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B2B marketing in the current environment can be challenging. Sure, there is plenty of data available to your business, but making sense of it and leveraging it at the right time requires a plan. At a minimum, you need to define buyer personas,...
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