David Carpenter
Unfortunately, many software-as-a-service (SaaS) providers have ignored the service portion of their marketing and sales strategies. Instead of fully understanding a given customer's concerns, and then systematically matching a solution to address...
Read More
How do you make sure your digital strategies are generating high quality leads online, while also uncovering the right opportunities with the right prospects? Answering this question involves understanding who your buyer personas are and identifying...
Read More
The past few months haven’t exactly been easy for Twitter’s CEO Jack Dorsey. Ever since he took back the reigns at the company he co-founded in 2006, he has had to let more than 300 employees go, see several top executives leave and witness his...
Read More
