Results-Driven Digital Marketing Blog

Give Marketing More Value: Include Customer Retention Marketing Tools

Where does the true value in your customer base lie? Is it with the newly minted customer, or with the customer who has stuck with your brand for a number of years or through a number of purchases?

The answer is, of course, that there is true value...

If Your Inbound Marketing Strategy Includes Sales Emails, You Need to Read This ...

Email drip campaigns have long been considered an essential part of the lead nurturing process. While email is fairly low-tech by today's standards, it remains a valuable component of your inbound marketing strategy.

Effective email marketing is a...

Advertisers will spend an additional $75 billion a year on mobile ads in 2018 compared to 2015

One of the golden rules of advertising is to always follow the eyeballs. And since many of us have our eyes fixed on our smartphones most of the time, it’s no surprise that advertising budgets are shifting to mobile devices as well.According to...