Digital Marketing Blog from Connection Model, a nimble Digital Marketing Agency (131)

5 Ways Your Digital Marketing Depends on Your Landing Pages

What does digital marketing have in common with competitive gymnastics? When push comes to shove, it is all about the nailing the landing ... page, that is.

What a Landing Page Is

In the broadest sense of the word, any webpage on which a visitor... Read More

blue tone laptop with analytic symbols

Rule #1 for Digital Marketing Analytics: Take Them Seriously

Every marketer has heard the mantra "To measure is to know". While that is true, measurement simply to know is largely useless. You measure, not just to know, but to act.

Data, Data Everywhere

Let's be real. The world is drowning in data. That is... Read More

Snapchat's IPO: How would it stack up to other recent tech giants?

With a valuation of $17.8 billion, Snapchat is one of the most valuable startups in the world. However, according to The Wall Street Journal, the company’s days as a unicorn could soon be numbered. The newspaper reports that Snap Inc., the recently...

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