Doug Milnor
Virtually every C-Level Manager wants to see a return on investment (ROI). They want to be able to quantify the benefits of a given business decision so that they how to invest resources into future endeavors. What will happen to the company’s...
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Some digital marketing teams see chatbots as nothing more than a distraction for website visitors. However, there are other digital marketing teams that see chat via chatbots as a critical customer engagement tool, a lead generation strategy, a...
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Last week, my business partner asked me "Isn't Healthcare marketing difficult?". Recognizing that I have helped Healthcare companies market all sorts of products for over 15 years, it doesn't strike me as difficult. But, stepping back and...
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