--- title: Instagram most popular among teens, but Snapchat is catching up description: Instagram continues to rise in popularity among young internet users. 33 percent of U.S. teens chose Instagram as their personal number 1, up from just 12 percent in 2012. Instagram's rise comes at the expense of Facebook and Twitter... image: https://d28wbuch0jlv7v.cloudfront.net/images/infografik/normal/chartoftheday_2121_teens_prefer_instagram_over_twitter_and_facebook_n.jpg --- [![](https://www.connectionmodel.com/hubfs/Assets/Images/connection_model_full-tiny.svg)](https://www.connectionmodel.com/) [Contact](https://www.connectionmodel.com/contact)   |   [ Support](https://www.connectionmodel.com/Support)    |    [Book a Demo](https://www.connectionmodel.com/contact) [![](https://www.connectionmodel.com/hubfs/Assets/Images/connection_model_full-tiny.svg) ](https://www.connectionmodel.com/)      Subscribe # Instagram most popular among teens, but Snapchat is catching up According to [PiperJaffray's](http://www.piperjaffray.com/3col.aspx?id=3631) latest report on the preferences of American teens, **Instagram** continues to rise in popularity among young internet users. In the Fall 2015 edition of the survey, 33 percent of U.S. teens chose Instagram as their personal number 1, up from just 12 percent in 2012. Instagram's rise comes at the expense of **Facebook** and **Twitter** who were chosen by 14 and 20 percent of the respondents, respectively. Instagram isn't the only platform challenging Facebook and Twitter for teenagers' love and attention: **Snapchat** is also on the rise and eclipsed Facebook in popularity among U.S. teens for the first time in the most recent edition of the bi-annual survey. ### Why Marketers should pay attention to the trends When Facebook first launched it was [exclusive to college students](https://en.wikipedia.org/wiki/History_of_Facebook), but when it opened to the public, its use grew like wildfire. To see where the market is going, it's often informative to see what the younger generation is doing and paying attention to, and what they're giving a pass to. With Facebook opening up its robust advertising platform to Instagram this fall, marketers have a wealth of advertising opportunities available on both of these important networks. But in my opinion, the biggest opportunities lie with authentic, organic use of the platforms. Let's all take a cue from these great brands using Instagram to its full potential, [Nike](https://instagram.com/nike/) and [Warby Parker](https://instagram.com/warbyparker).      [![Infographic: U.S. Teens Love Instagram | Statista](https://d28wbuch0jlv7v.cloudfront.net/images/infografik/normal/chartoftheday_2121_teens_prefer_instagram_over_twitter_and_facebook_n.jpg)](http://www.statista.com/chart/2121/teens-prefer-instagram-over-twitter-and-facebook/)   ### What Say You? What are your favorite brands using Instagram? What social accounts do you see rising among youth? We'd love to read and respond to your comments below. Written By: David Carpenter Published on November 05, 2015 Last modified on July 18, 2024 Topics: [social media strategy](https://www.connectionmodel.com/blog/topic/social-media-strategy), [social media marketing](https://www.connectionmodel.com/blog/topic/social-media-marketing), [Social Media](https://www.connectionmodel.com/blog/topic/social-media), [Facebook](https://www.connectionmodel.com/blog/topic/facebook) ## Interested in a free website audit?   ### Subscribe Here! ### Get our latest ebook [![](https://www.connectionmodel.com/hs-fs/hubfs/Assets/Images/conversational-marketing-v2-600px.png?width=320&name=conversational-marketing-v2-600px.png "conversational-marketing-v2-600px.png")](https://www.connectionmodel.com/conversational) ## Subscribe To Email Updates Connect On Social Connection Model [+1-206-400-7724](tel:1-206-400-7724) 13555 SE 36th St Bellevue, WA 98006 Hours: 8:00am-5:00pm PT weekdays [Contact](https://www.connectionmodel.com/contact) ©2009-2026 Connection Model [Privacy Policy](https://www.connectionmodel.com/privacy-policy) Connection Model [What is a Digital Marketing Agency](https://www.connectionmodel.com/digital-marketing-agency) [ What is Inbound Marketing?](https://www.connectionmodel.com/what-is-inbound-marketing) [What is Search Marketing Equity® ? ](https://www.connectionmodel.com/search-marketing-equity) [What is Organic SEO?](https://www.connectionmodel.com/search-marketing-equity) [HubSpot Certified Partner Agency](https://www.connectionmodel.com/hubspot-certified-partner) [How Fast PageSpeed improves SEO](https://www.connectionmodel.com/fast-page-speed-seo) [Social Media Marketing Search Everywhere Optimization](https://www.connectionmodel.com/search-everywhere-optimization) [Brand Photography](https://www.connectionmodel.com/photography)[ AI-Based Website Revenue Agents  ](https://www.connectionmodel.com/ai-based-website-revenue-agents)   [Preventing Digital Marketing Fraud](https://www.connectionmodel.com/click-fraud) [How to get the most from our PPC Agency](https://www.connectionmodel.com/paid-search) [Competitor Analysis & Market Assessment](https://www.connectionmodel.com/competitor-analysis-market-assessment) [Boosting Search Visibility with Content Optimization](https://www.connectionmodel.com/content-optimization) [Proper use of AI in Content Marketing](https://www.connectionmodel.com/ai-in-content-marketing) [Connection Model has 7 reviews with an average rating of 5.0 stars on a 5.0 scale.](https://upcity.com/local-marketing-agencies/profiles/connection-model#about-us)  Third-Party Source: [Birdeye](https://birdeye.com/connection-model-167391799976667) From The Blog [![HubSpot Platinum Partner Logo PNG](https://www.connectionmodel.com/hubfs/HubSpot%20Platinum%20Partner%20Logo%20PNG.webp)![HubSpot Platinum Partner Logo PNG](https://www.connectionmodel.com/hs-fs/hubfs/HubSpot%20Platinum%20Partner%20Logo%20PNG.png?width=300&name=HubSpot%20Platinum%20Partner%20Logo%20PNG.png)](https://ecosystem.hubspot.com/marketplace/solutions/connection-model)