--- title: How Smartphones Assist Americans in Their Holiday Shopping description: 78 percent of American consumers plan to use their smartphone while doing their holiday shopping, up from 72 percent in 2014. Read more... image: https://d28wbuch0jlv7v.cloudfront.net/images/infografik/normal/chartoftheday_4077_smartphone_use_in_holiday_shopping_n.jpg --- [![](https://www.connectionmodel.com/hubfs/Assets/Images/connection_model_full-tiny.svg)](https://www.connectionmodel.com/) [Contact](https://www.connectionmodel.com/contact)   |   [ Support](https://www.connectionmodel.com/Support)    |    [Book a Demo](https://www.connectionmodel.com/contact) [![](https://www.connectionmodel.com/hubfs/Assets/Images/connection_model_full-tiny.svg) ](https://www.connectionmodel.com/)      Subscribe # How Smartphones Assist Americans in Their Holiday Shopping Thanksgiving weekend traditionally kicks off the holiday shopping season in the United States. Over the course of the next few weeks, millions of Americans will flock to stores to find the right Christmas presents for their loved-ones. Doing so can be quite stressful but thankfully most people carry around the perfect little helper to make holiday shopping a little bit easier: a smartphone. According to [Deloitte’s 2015 Holiday Survey](http://www2.deloitte.com/content/dam/Deloitte/us/Documents/consumer-business/us-2015-holiday-survey-results.pdf), 78 percent of American consumers plan to use their smartphone while doing their holiday shopping, up from 72 percent in 2014. Thankfully for physical retailers, getting store locations is the most popular smartphone activity among holiday shoppers. How else do people use a smartphone to assist them in their holiday shopping? Our chart has all the answers for you. This chart shows how Americans use their smartphones while doing holiday shopping. [![Infographic: How Smartphones Assist Americans in Their Holiday Shopping | Statista](https://d28wbuch0jlv7v.cloudfront.net/images/infografik/normal/chartoftheday_4077_smartphone_use_in_holiday_shopping_n.jpg)](http://www.statista.com/chart/4077/smartphone-use-in-holiday-shopping/) More at [Statista](http://www.statista.com/chart/4077/smartphone-use-in-holiday-shopping/) What have you noticed? Are you using your smartphone more when you're out and about? Let us know in the comments below. Written By: David Carpenter Published on November 27, 2015 Last modified on November 28, 2015 Topics: [Sales](https://www.connectionmodel.com/blog/topic/sales), [Mobile Websites](https://www.connectionmodel.com/blog/topic/mobile-websites), [Infographics](https://www.connectionmodel.com/blog/topic/infographics) ## Interested in a free website audit?   ### Subscribe Here! ### Get our latest ebook [![](https://www.connectionmodel.com/hs-fs/hubfs/Assets/Images/conversational-marketing-v2-600px.png?width=320&name=conversational-marketing-v2-600px.png "conversational-marketing-v2-600px.png")](https://www.connectionmodel.com/conversational) ## Subscribe To Email Updates Connect On Social Connection Model [+1-206-400-7724](tel:1-206-400-7724) 13555 SE 36th St Bellevue, WA 98006 Hours: 8:00am-5:00pm PT weekdays [Contact](https://www.connectionmodel.com/contact) ©2009-2026 Connection Model [Privacy Policy](https://www.connectionmodel.com/privacy-policy) Connection Model [What is a Digital Marketing Agency](https://www.connectionmodel.com/digital-marketing-agency) [ What is Inbound Marketing?](https://www.connectionmodel.com/what-is-inbound-marketing) [What is Search Marketing Equity® ? ](https://www.connectionmodel.com/search-marketing-equity) [What is Organic SEO?](https://www.connectionmodel.com/search-marketing-equity) [HubSpot Certified Partner Agency](https://www.connectionmodel.com/hubspot-certified-partner) [How Fast PageSpeed improves SEO](https://www.connectionmodel.com/fast-page-speed-seo) [Social Media Marketing Search Everywhere Optimization](https://www.connectionmodel.com/search-everywhere-optimization) [Brand Photography](https://www.connectionmodel.com/photography)[ AI-Based Website Revenue Agents  ](https://www.connectionmodel.com/ai-based-website-revenue-agents)   [Preventing Digital Marketing Fraud](https://www.connectionmodel.com/click-fraud) [How to get the most from our PPC Agency](https://www.connectionmodel.com/paid-search) [Competitor Analysis & Market Assessment](https://www.connectionmodel.com/competitor-analysis-market-assessment) [Boosting Search Visibility with Content Optimization](https://www.connectionmodel.com/content-optimization) [Proper use of AI in Content Marketing](https://www.connectionmodel.com/ai-in-content-marketing) [Connection Model has 7 reviews with an average rating of 5.0 stars on a 5.0 scale.](https://upcity.com/local-marketing-agencies/profiles/connection-model#about-us)  Third-Party Source: [Birdeye](https://birdeye.com/connection-model-167391799976667) From The Blog [![HubSpot Platinum Partner Logo PNG](https://www.connectionmodel.com/hubfs/HubSpot%20Platinum%20Partner%20Logo%20PNG.webp)![HubSpot Platinum Partner Logo PNG](https://www.connectionmodel.com/hs-fs/hubfs/HubSpot%20Platinum%20Partner%20Logo%20PNG.png?width=300&name=HubSpot%20Platinum%20Partner%20Logo%20PNG.png)](https://ecosystem.hubspot.com/marketplace/solutions/connection-model)