David Carpenter
The world of digital marketing has claimed that email is dead for the past couple of years. Although this belief keeps getting recycled, the truth is email is very much alive. It just needs a couple of upgrades to grab the reader, to reinvent...
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Why is content marketing so important? First, it’s an inexpensive digital marketing solution that allows you to showcase your value proposition. You produce the content and you control the message. Second, it’s a low-cost lead generation approach...
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In today’s digital world, word-of-mouth referrals come from influencers. What are influencers? Simply put, they’re individuals with a strong social media following. Digital marketing teams use influencers for brand promotion and lead generation. In...
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