David Carpenter
Many companies have done away with the mindset of having separate marketing and sales funnels. Instead, they’ve turned to a single opportunity pipeline, one where sales and marketing work shoulder-to-shoulder to continually engage prospects as they...
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The world of digital marketing has claimed that email is dead for the past couple of years. Although this belief keeps getting recycled, the truth is email is very much alive. It just needs a couple of upgrades to grab the reader, to reinvent...
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Why is content marketing so important? First, it’s an inexpensive digital marketing solution that allows you to showcase your value proposition. You produce the content and you control the message. Second, it’s a low-cost lead generation approach...
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