David Carpenter
Beyond your sitemaps and your website’s backend, content that speaks to your audience will separate you from your competitors. You need to know your audience to create bespoke content that resonates and (later on) ranks. This is where audience...
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You can’t always convert leads the first time. Sometimes, you must remind them about your company and product to rekindle their interest in your offerings. This practice of targeting users who’ve already engaged with your content or ads is called...
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Digital public relations (PR) have evolved drastically over the past few years. Press releases are now considered old school, and you need to adopt new strategies to maintain credibility in a competitive landscape. You’ll need to use a blend of...
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