Results-Driven Digital Marketing Blog

7 Proven Ways to Improve Local Search Results

In the last few years, “near me” searches have skyrocketed as consumers have figured out that they can use these terms to find local services, products, and businesses. There has been 500 percent growth in "near me" inquiries containing buy or...

Search Engine Thinking: A Look inside Google's Featured Snippet

A common digital marketing goal is to rank #1 for a high-value search term that will bring in a lot of traffic and potential conversions. However, Google has thrown a wrench in some of the best-laid digital marketing plans and now has what is...

Google's Featured Snippet: What Every Digital Marketer Should Know

If your business wants to gain and keep the attention of the world’s largest search engine, it will have to master as many of Google’s features as possible. What’s super frustrating is that Google is constantly changing its features.

When consumers...