David Carpenter
Has this happened to you?
You clicked on a Facebook ad because it seemed like a fun advert that just “spoke to you.” You were then redirected to a product page where you saw something you liked, but you left because your lunch break was over.
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Every marketer is familiar with the content marketing funnel. The framework organizes and creates content for audiences at various stages of their buying journey, from initial discovery of a brand to purchasing a product or service.
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The increasing popularity and availability of artificial intelligence (AI) tools have created a shift in the behavior of internet users. While people once relied on traditional search engines, they now look to AI-powered chatbots and applications to...
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