David Carpenter
It’s hard to believe that it has been ten years since content marketing tools like the infographic and the e-book were at the height of their popularity. Back then, businesses of all sizes used these tools to make information visually appealing, and...
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Search engine optimization (SEO) has been at the top of every digital marketer’s to-do list for some time. After all, Google now processes 8.5 billion searches daily. If you want to capture a bigger piece of that pie, we recommend cranking up your...
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Have you ever heard of SMART (Specific, Measurable, Achievable, Relevant, and Timely) goals? What about PEST (Political, Economic, Social, Technological) analysis? If acronyms like these make your head spin, you’re not alone. Marketing acronyms can...
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