--- title: Advertisers will spend an additional $75 billion a year on mobile ads in 2018 compared to 2015 description: According to Zenith's latest global advertising forecast, advertisers will spend an additional $75 billion a year on mobile ads in 2018 compared to 2015... image: https://www.connectionmodel.com/hubfs/Technology%20online%20banking%20money%20transfer%2c%20e-commerce%20concept.%20Happy%20young%20man%20using%20smartphone%20with%20dollar%20bills%20flying%20away%20from%20screen%20isolated%20on%20gray%20wall%20office%20background..jpeg --- [![](https://www.connectionmodel.com/hubfs/Assets/Images/connection_model_full-tiny.svg)](https://www.connectionmodel.com/) [Contact](https://www.connectionmodel.com/contact)   |   [ Support](https://www.connectionmodel.com/Support)    |    [Book a Demo](https://www.connectionmodel.com/contact) [![](https://www.connectionmodel.com/hubfs/Assets/Images/connection_model_full-tiny.svg) ](https://www.connectionmodel.com/)      Subscribe # Advertisers will spend an additional $75 billion a year on mobile ads in 2018 compared to 2015 One of the golden rules of advertising is to always follow the eyeballs. And since many of us have our eyes fixed on our smartphones most of the time, it’s no surprise that advertising budgets are shifting to mobile devices as well. According to Zenith's latest [global advertising forecast](http://www.zenithoptimedia.com/mobile-internet-advertising-overtake-desktop-2017/), advertisers will spend an additional $75 billion a year on mobile ads in 2018 compared to last year. By then, mobile devices will have overtaken the desktop internet to become the second-largest advertising medium behind television. Zenith expects annual mobile advertising spending to reach $128 billion a year by 2018, well ahead of the $91 billion expected to be spent on desktop internet ads.  WOW! What are you seeing with respect to Mobile Ad Spending growth? Tell us in the comments below.  Written By: David Carpenter Published on June 23, 2016 Last modified on February 23, 2022 Topics: [Infographics](https://www.connectionmodel.com/blog/topic/infographics), [Mobile Marketing](https://www.connectionmodel.com/blog/topic/mobile-marketing), [Mobile Advertising](https://www.connectionmodel.com/blog/topic/mobile-advertising) ## Interested in a free website audit?   ### Subscribe Here! ### Get our latest ebook [![](https://www.connectionmodel.com/hs-fs/hubfs/Assets/Images/conversational-marketing-v2-600px.png?width=320&name=conversational-marketing-v2-600px.png "conversational-marketing-v2-600px.png")](https://www.connectionmodel.com/conversational) ## Subscribe To Email Updates Connect On Social Connection Model [+1-206-400-7724](tel:1-206-400-7724) 13555 SE 36th St Bellevue, WA 98006 Hours: 8:00am-5:00pm PT weekdays [Contact](https://www.connectionmodel.com/contact) ©2009-2026 Connection Model [Privacy Policy](https://www.connectionmodel.com/privacy-policy) Connection Model [What is a Digital Marketing Agency](https://www.connectionmodel.com/digital-marketing-agency) [ What is Inbound Marketing?](https://www.connectionmodel.com/what-is-inbound-marketing) [What is Search Marketing Equity® ? ](https://www.connectionmodel.com/search-marketing-equity) [What is Organic SEO?](https://www.connectionmodel.com/search-marketing-equity) [HubSpot Certified Partner Agency](https://www.connectionmodel.com/hubspot-certified-partner) [How Fast PageSpeed improves SEO](https://www.connectionmodel.com/fast-page-speed-seo) [Social Media Marketing Search Everywhere Optimization](https://www.connectionmodel.com/search-everywhere-optimization) [Brand Photography](https://www.connectionmodel.com/photography)[ AI-Based Website Revenue Agents  ](https://www.connectionmodel.com/ai-based-website-revenue-agents)   [Preventing Digital Marketing Fraud](https://www.connectionmodel.com/click-fraud) [How to get the most from our PPC Agency](https://www.connectionmodel.com/paid-search) [Competitor Analysis & Market Assessment](https://www.connectionmodel.com/competitor-analysis-market-assessment) [Boosting Search Visibility with Content Optimization](https://www.connectionmodel.com/content-optimization) [Proper use of AI in Content Marketing](https://www.connectionmodel.com/ai-in-content-marketing) [Connection Model has 7 reviews with an average rating of 5.0 stars on a 5.0 scale.](https://upcity.com/local-marketing-agencies/profiles/connection-model#about-us)  Third-Party Source: [Birdeye](https://birdeye.com/connection-model-167391799976667) From The Blog [![HubSpot Platinum Partner Logo PNG](https://www.connectionmodel.com/hubfs/HubSpot%20Platinum%20Partner%20Logo%20PNG.webp)![HubSpot Platinum Partner Logo PNG](https://www.connectionmodel.com/hs-fs/hubfs/HubSpot%20Platinum%20Partner%20Logo%20PNG.png?width=300&name=HubSpot%20Platinum%20Partner%20Logo%20PNG.png)](https://ecosystem.hubspot.com/marketplace/solutions/connection-model)