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Results-Driven Digital Marketing Blog

          

Winning the Zero-Click Game: Content Strategies for AI-Powered SERPs

Getting an answer online used to mean clicking through a list of blue links. Users would type in a question, scan the search engine results pages (SERPs), and choose a site to learn more. The process was predictable, but fast forward to today, and it looks different.

  David Carpenter         
hands on keyboard - what is zero-click search

Winning the Zero-Click Game: Content Strategies for AI-Powered SERPs

Getting an answer online used to mean clicking through a list of blue links. Users would type in a question, scan the search engine results pages (SERPs), and choose a site to learn more.

The process was predictable, but fast forward to today, and...

Read More
Sales Funnels

Middle and Bottom Funnel Content: The New Focus for Digital Marketers

Every marketer is familiar with the content marketing funnel. The framework organizes and creates content for audiences at various stages of their buying journey, from initial discovery of a brand to purchasing a product or service.

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images for visual search optimization

Optimizing for Visual Search: The Next Big SEO Frontier

Have you ever noticed an actor in a movie use a sleek electric toothbrush in a shape and color you like? You’re considering buying one, but you’re unsure about the brand or model. And when you try to type “silver electric toothbrush” into Google, it...

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