David Carpenter
Every marketer is familiar with the content marketing funnel. The framework organizes and creates content for audiences at various stages of their buying journey, from initial discovery of a brand to purchasing a product or service.
Read More
Have you ever noticed an actor in a movie use a sleek electric toothbrush in a shape and color you like? You’re considering buying one, but you’re unsure about the brand or model. And when you try to type “silver electric toothbrush” into Google, it...
Read More
Imagine someone walks up to you and says, “Buy this watch.” That’s it — no explanation, context, or emotion. You’d probably blink a few times and say, “What?”
As human beings, it’s not enough to just be told. We want to feel. We want a reason that...
Read More
