Get A Free Website + Mobile Assessment Today and Learn...

  • Your website visibility score (on a scale of 1-100) benchmarked against recognized standards and best practices
  • How your website looks to mobile users, including a five-point checklist to see if you're prepared for website mobilization
  • Your social media visibility on leading properties including Twitter, Facebook, LinkedIn and Google+ 
  • How well your site is optimized for Organic Search
Request Assessment

Download the new eBook

Learn the 7 Secrets of Improving Traffic Through Website Redesign. Download the new, free eBook, chock full of fresh ideas and stats to back them up.

7 secrets website redesign CM ebook thumbnail

Download eBook

Blog Updates via Email

Your email:

Follow Connection Model

About Connection Model

Connection Model is a resource for marketers looking to grow their businesses through direct and digital strategies.

Many marketers have grown weary of traditional outbound marketing approaches (trade shows, telemarketing, traditional advertising, etc.) and have experienced ever-increasing costs, declining results, and unprofitable metrics for customer acquisition and qualified lead generation.

Connection Model exists to serve these marketers and present genuine alternatives: smarter, more efficient methods for acquiring customers and generating leads.

Connection Model LLC, Social Media Marketing, Consulting, Sammamish, WA

Platinum Certified HubSpot Agency Partner

Digital Marketing Strategy Blog

Current Articles | RSS Feed RSS Feed

[Infographic] How To Increase Lead Generation and Conversion Rates

  
  
  
  

Choosing how many questions to ask and in which order on your Landing Pages can be one of the most important pieces of lead generation. Fine tuning and testing is an ongoing process for the agile marketer. Our friend Lisa Margetis created an Infographic showing various areas to test and work on the science of your lead generation.

One of my favorite stats was the 90% increase in conversion rate when the familiar call-to-action phrase of "start your free trial" was changed slightly to "start my free trial".  

One important question to keep in mind while planning your conversion form is "what is the goal of this form?"  Your tactics for testing different variations of questions and call-to-action copy will vary based on starting a free trial, downloading an eBook or learning more about an expensive purchase.  

What areas of the conversion form do you routinely test that isn't mentioned in this infographic?  Let us know in the comments below.

increase conversions from contact forms resized 600 

 

Social\u002DProspecting\u002DLead\u002DGeneration\u002DConnection\u002DModel

Comments

salesleadmaximizer :- 
Software For building Mobile Website - Acquire the in-profundity examination of the present situation in the industry and increment the leads you get for your business. SLM has been produced to give your business, a way to climb the stairs of triumph and get the routines for expanding the deals pipeline.
Posted @ Wednesday, January 29, 2014 2:21 AM by robert Walker
Comments have been closed for this article.
Related Posts Plugin...