No one could have anticipated the way that 2020 has unfolded. But, marketers are notoriously innovative, so here we are.
When the COVID-19 pandemic began its spread in the Spring, organizations were forced to reassess the way they do business and connect with one another. A big part of success in digital marketing is staying on top of the latest developments and networking, which often happens at various in-person events throughout the year.
Now that most of those events have moved online, organizers are finding that their audiences are exploding. The truth is that more people are willing to log in to a conference versus justifying the travel cost of someplace across the country or on the other side of the planet.
Whether you’re a frequent attendee of these events or see this is as a new opportunity, you need a list of what’s happening so you can update your calendar. Here are some of the top virtual marketing events on the horizon that you can look forward to for the rest of 2020.
Date: September 22-23, 2020
Cost: Free - $69
INBOUND, which is hosted by HubSpot, is one of the largest virtual marketing events you’ll find this year. It usually has over 26,000 attendees but will be sure to top that in 2020 with its virtual event that is aimed at two areas: Community and Energy.
The company promises interactive keynote speakers, engaging breakout sessions, and a community set up where participants can network.
Free ticket holders will have access to all spotlight speakers and some networking features. Those who pay for tickets get access to all features, including an “INBOUND from Home” kit.
Date: September 29-Oct. 8, 2020
Cost: Starts at $125
Advertising Week is an annual conference that you can attend virtually this year. It is ideal for advertising executives, social media specialists, CMOs, startup founders, and all levels of digital marketers.
The event will be an immersive conference that draws from a variety of areas with the goal of showing attendees how to move their businesses forward with online marketing techniques. There are keynote speakers as well as special events on topics of interest. Google and social network execs are often in attendance at this conference.
Date: Sept. 30-Oct. 2, 2020
Cost: Starts at $1,475
If part of your business depends on lead generation (most do), you might want to consider this valuable virtual marketing event. LeadsCon was originally scheduled to take place in the Spring of 2020, but will now be an online event.
Hosted by Access Intelligence, the company claims that it is the “world’s largest event for the lead generation community.” The focus will be on performance marketing and lead gen with keynotes, workshops, networking events, and more.
Date: Oct. 6-8, 2020
Cost: Free
Technology plays a large role in digital marketing, and that’s what this virtual conference is all about. At MarTech 2020, you’ll get access to strategies and solutions to help your business identify, evaluate, and implement efficient and time-saving ways to speed up and optimize your efforts.
Date: Oct. 13-14, 2020
Cost: Starts at $75
If your business is targeting a younger audience, this is a virtual marketing conference you won’t want to miss. Now in its sixth year, the YMS conference will be entirely online in 2020 is focused on helping brands focus on Gen Y and Z consumers.
You’ll hear from speakers from Live Nation, Instagram, Disney, Starbucks, and other major brands. Topics include influencer marketing, college marketing, innovation, and retail & e-commerce marketing.
Date: Oct. 13-16
Cost: Starts at $699
Sponsored by the Content Marketing Institute, this massive conference is going to be online for the first time this year, and organizers promise a revolutionary event. Last year alone, 4,000 content marketers attended, but there will likely be larger numbers attending this year.
Expect to have over 100 sessions and workshops related to getting your message out through various types of content. This is an ideal choice for brand content marketers and digital marketers.
Date: November 5-6, 2020
Cost: Free
Hosted by Women Sales Pros, the Sales Growth Virtual Summit promises to bring together dozens of leading experts in the sales field to share their expertise, experience, and insights. You’ll get actionable advice from peers at every level.
There is a mostly-female speaker lineup make up of leaders in the industry. They include Danita Bye, Founder of Sales Growth Specialists, Amy Franko, Author of The Modern Seller, and Carole Mahoney, Founder of Unbound Growth.
Each day will have town hall-type interview sessions with Q&A periods. Participants will get information about the current best practices in sales, including ways to leverage technology.
Date: Nove. 17-18, 2020
Cost: Free
Under normal circumstances, the customer experience is vital. But it has become even more essential during these unprecedented times. Reuters is sponsoring a virtual conference aimed at helping brands deliver a seamless and personalized omnichannel experience to their customers.
You can expect more than 5,000 people to attend this conference, with over 30 speakers, workshops, and breakout sessions. Speakers are from major brands like Twitter, AARP, USAA, and Nissan.
Date: November 17-29, 2020
Cost: Starts at $147
Billed as the world’s largest digital marketing conference, DigiMarCon expects to have more than 10,000 attendees this year. There will be dozens of topics covered, ranging from digital strategy to SEO to geo-targeting.
The speaker lineup includes experts from top firms like IBM, HubSpot, Facebook, Amazon, and SEM Rush.
Virtual marketing events are an excellent way to learn more about a topic of interest and make valuable connections in the industry. As you commit to taking your digital marketing presence to the next level, it’s a good idea to partner with an authority you can trust.
Connection Model takes pride in its results-driven solutions for its digital marketing clients. Contact us to learn more about our services and to request a free assessment of your online footprint.