Over the past year and a half, the digital landscape has shifted dramatically. More people are working from home and shopping online than at any time in the past. This presents digital marketers with both challenges and opportunities.
Since many businesses and marketing professionals rely on industry events to stay updated, how these are happening has changed as well. Some events have gone virtual thanks to COVID-19 and might continue in this fashion due to a change in preferences. But some conferences are also moving back to in-person attendance, which gives attendees more opportunities to network and just get away from the office for a bit.
Whichever type of attendance you choose, there is value in staying up to date with the latest trends in your industry and ways to reach your target audience. Here is a list of some of the top digital marketing conferences for the second half of 2021, both virtual and in-person.
Dates: July 19-20, 2021
Location: New York City, NY
Cost: $249
The eCommerce market experienced a decade’s worth of growth in the past year alone. And Affiliate Summit East, which is happening in person, wants to talk about it. In a jam-packed two days, attendees will be able to network with companies that can help fast-track business growth in the eCommerce space.
Dates: July 23-24, 2021
Location: Minneapolis, MN
Cost: $430
This is the 8th Annual Midwest e-Com Conference, and it features expert sponsors and speakers from some of the most respected players in the e-commerce space. The event is meant to help sellers get the most out of different platforms like Amazon, Etsy, and eBay.
Dates: July 26-27, 2021
Location: Virtual
Cost: Free
This is a free 100% virtual event that is the world’s leading digital marketing and eCommerce summit for distributors and manufacturers. The event features innovative keynote speakers, interactive workshops, and intimate networking sessions designed for B2B professionals.
Dates: August 3-5, 2021
Location: Miami, FL
Cost: $699
Now in its 7th year in Florida, this conference grows in attendance annually. Each year, businesses, marketers, and consultants attend this conference to learn about the latest news, insights, and strategies for SEO, content marketing, social media, local search, and more.
Dates: August 17, 2021
Location: Virtual
Cost: $99
If you want to learn more about conversion optimization, SMX Convert is the digital conference for you. This one-day event focuses on how brands can use different optimization strategies such as Featured Snippets, Map Packs, and Image Packs to boost online visibility.
Dates: August 31-September 2, 2021
Location: Virtual
Cost: $1,450
This three-day immersive online event will give your brand an opportunity to learn about the latest trends, ideas, and technologies for marketing leadership and innovation. You will get access to multiple tracks with different areas of focus to help you deliver what matters most to your organization.
Dates: September 8-10, 2021
Location: Disney World, FL
Cost: $1,649
A big part of digital marketing is having a strong social media presence. This in-person conference focuses on how brands can create and promote compelling stories on social media channels that drive engagement, clicks, and conversions. Speakers include leaders from major brands such as IBM, Dropbox, and Snap, Inc.
Dates: September 14-15, 2021
Location: Virtual
Cost: free
It’s challenging to get ahead in a digital world without the help of technology. And, why would you want to try when there are so many incredible tools available to help you advance your online strategy? That’s what MarTech is about. This completely online conference focuses on the tools and strategies your brand can use to take its digital marketing to the next level. Brands that commonly attend include AWS, Ticketmaster, Wells Fargo, LinkedIn, Google, and Walt Disney.
Dates: September 20-22, 2021
Location: Hollywood, CA
Cost: $1,299
If your business markets and sells to a local audience, how it approaches digital SEO is essential. Local SEO involves making the most of various strategies like Google My Business and online feedback. This in-person event will focus on Conversational Commerce and the various ways that agencies, media, brands, and SaaS companies can serve small to medium-sized businesses (SMBs) in an evolving economy.
Dates: October 12-14, 2021
Location: Virtual
Cost: $69
Inbound is one of the year’s largest digital marketing conferences and one you might want to mark on your calendar in ink. The conference is 100% virtual and includes a three-day packed agenda with a focus on things like SEO, CRM, email marketing, lead generation, and leadership. Some of this year’s keynote speakers include Oprah Winfrey, Dharmesh Shah, and Brian Halligan.
Dates: October 18-21, 2021
Location: Hybrid - New York, NY and Virtual
Cost: $549
Another major digital marketing conference you may not want to miss is Advertising Week New York. This year, it will be a hybrid event, offering attendees the option to show up in person or virtually. Over four days, there will be more than 500 speakers with a focus on technology advances, creativity, media transformation, and consumer research. Partners include Facebook, Pinterest, and IBM.
Dates: November 1-2, 2021
Location: Hybrid - Dallas, TX and Virtual
Cost: $347
This is the 10th anniversary of a digital marketing conference that focuses on the latest in the world of search. Attendees receive actionable tactics and tips that will help them improve their SEO strategies. World-class speakers will cover topics related to PPC, SEO, analytics, eCommerce, and social media marketing.
If you can’t make any of these conferences, that’s ok, too. Connection Model stays at the forefront of the latest developments in digital marketing so that we can offer clients results-based solutions. To find out how we can help take your digital marketing strategy to the next level, Contact us today.