This was quiet, no big “mobilegeddon” like a few weeks past. No big press releases like what Google did with Pigeon, or Penguin, or Panda – in fact this one didn’t even have a name. But rest assured, this latest change to Google’s algorithm on what they serve up as a result can have just as big of an impact to your business.
What has Google done now?
Google’s results have changed since the beginning of this month, and Google’s officially confirmed this is due to a change with how it assesses content quality. Google officially confirmed that while no spam-related update had happened, there were changes to its core-ranking algorithm in terms of how it processes quality signals.
Google wouldn’t provide specifics about how quality is now assessed. We know from past statements by Google that quality for a particular page or site is determined by a wide range of individual factors. It could be that Google is now weighting some of those factors more and others less.
For quite sometime now, we at ConnectionModel have strongly believed that your companies website should not be a brochure, but a publication. That quality content would be the “hub” that drove quality links that in turn Google would then see and would serve your businesses website up as a solution to the individuals search request.
This latest announcement continues to reinforce that belief.
Like most agencies, our clients run the gamut in regards to revenue and internal resources. The majority are mid-sized businesses that rely on us to provide the quality content and to keep them apprised of situations like this. Honestly most of them do not have the bandwidth to keep abreast of changes like this, they are too busy managing their business.
Bottomline: if your company relies on your website to generate new customers you cannot ignore generating quality content.
If you are seeing organic search results decrease and were curious about why, we would love to talk to you. If we have talked to us in the past, we probably have baseline metrics that we can compare with.
I sincerely look forward to hearing from you…